Rick Lenarcic leaving SCA after metro and regional units merge

Both regional and metropolitan arms will be aligned under a national structure.

Southern Cross Austereo has announced that from July 1 the company will fully integrate its metro and regional business units in order to optimise performance and growth into the future.

Under the new operating model, both regional and metropolitan arms will be aligned under a national structure, supporting improvements to internal processes, communications and corporate decision making.

The new structure will see Rick Lenarcic, head of regional media, leave SCA after a short transitional period.

“Rick has made an enormous contribution to our regional business over the past 25 years and as a member of the group’s senior leadership team. On behalf of all of us at SCA, I wish Rick the very best in his next venture,” said SCA CEO Grant Blackley.

“The new national structure will unify SCA’s sales, content, operations, finance, corporate affairs and technology functions, allowing all facets of our business to work more collaboratively, which is one of our key values,” added Blackley.

“I firmly believe this operating model will truly integrate our entire business, further improving and streamlining processes, communication flows and decision-making, and making us a more efficient company overall.”

Under the new structure, head of technology Stephen Haddad will be promoted to chief technology officer. In this new role, Haddad will provide leadership and direction to SCA’s technology, audio, digital, engineering, project management and procurement teams, while also joining SCA’s senior leadership team.

“Stephen joined SCA in 2016. Over the past two years, he has led substantial improvements in performance and governance of the group’s technology assets. I am delighted to welcome him into our senior leadership team,” said Blackley.

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