Today marks the end of another big week for radio. Following the release of the radio ratings for GfK Survey 6, 2024, Mediaweek has covered the results in every metro market for every commercial radio station. We have also tracked the key movers on ABC Radio.
This week has also seen deeper dives into the results for broadcasters Nine Radio, Nova Entertainment brands Nova and Smooth plus ARN.
To wrap the week we detail SCA’s record-breaking demo win and share some sector statistics.
Winners at SCA include breakfasts at Fox, B105 and Triple M Adelaide
The Fox again has Melbourne’s #1 FM breakfast show as it ranks the most-listened-to station. B105 can boast #1 station, breakfast and drive.
At the Triple M network, Adelaide is again the market’s #1 breakfast.
The combination and Hit and Triple M in metro secures SCA a record-breaking 26th consecutive win of the 25-54 demographic.
SCA’s Hit Network was again #1 for women 25-54, while the Triple M network was #1 men 25-54.
SCA’s Hit and Triple M metro station wins
#1 Melbourne FM Breakfast show – The Fox’s Fifi, Fev & Nick
#1 Brisbane Station, Breakfast show and Drive show – B105, Stav, Abby & Matt, Carrie & Tommy
#1 and #2 Brisbane radio stations – B105 and Triple M Brisbane
#1 Adelaide Breakfast show – Triple M Adelaide’s Roo, Ditts & Loz
The coverage of AFL and NRL continues to win for Triple M
#1 reach in AFL and NRL and #1 AFL broadcast in metro markets, reaching 700,000 P10+ across the weekend in Melbourne, Adelaide & Perth.
#1 AFL broadcast in metro markets, reaching 424,000 P25-54 across the weekend in Melbourne, Adelaide & Perth.
#1 NRL reach for P10+, reaching 376,000 and #1 NRL reach for P25-54, reaching 183,000.
SCA chief content officer Dave Cameron, said this week: “Today’s incredible result confirms that the Melbourne market has now settled, with the re-crowning of the local and lovable powerhouse of Fifi, Fev & Nick as Melbourne’s indisputable number one FM breakfast show.
“This show remains unwavering on creating joyful, Melbourne-focused and family-friendly fun, and Melbourne listeners have decisively responded by making the show number one again.
“SCA also continues to dominate the breakfast shift elsewhere, with the brilliant Stav, Abby & Matt on B105 remaining Brisbane’s number one Breakfast show, and Triple M Adelaide’s Roo, Ditts & Loz continuing their record-winning number one streak.
“Triple M Perth has also achieved its highest result ever, driven by another increase at Breakfast from Xav & Michelle.
“SCA’s strong breakfast and drive shows have continued to drive a dominant 25-54 ‘audience that matters’ result nationally, maintaining significant leadership over our competitors in this commercially critical demographic for our advertising clients.
SCA podcasting and commercial appeal
Cameron added: “Hamish & Andy, as Australia’s number one podcast, completes the set of audience-loved shows across the nation, which continues to engage Australia’s biggest 25-54 audience that matters.”
SCA chief commercial officer, Seb Rennie, said: “SCA remains the clear leader as the #1 home of the audience that matters – 25-to-54-year-olds, as proven once again by today’s results.
“Combined with our growing SCA-ACE represented metro stations, the metro 25-54 commercial audience share is market leading at 35.3%, ahead of our nearest competition by 8.5 share points.
“SCA’s in-depth understanding of the commercially critical buying demographic is evident of why we have dominated for 26 surveys in a row.”
CRA’s Lizzie Young
CRA this week released sector statistics
The latest GfK Survey 6, 2024, shows commercial radio reaches 12.3 million weekly listeners, with average time spent listening (TSL) holding steady compared to last survey at 12 hours and 51 minutes. Younger audiences continue to fuel this growth, with a 2.1% rise among 18-24-year-olds year-on-year and a 2.3% increase for 25-39-year-olds year-on-year.
Breakfast radio draws over 8.6 million listeners each week, listening for 3 hours and 40 minutes. In-car listening climbed 3.3% to surpass 10 million weekly listeners, while at-work listening increased average time spent listening by a full hour year-on-year to 12 hours and 29 minutes.
“These results prove radio continues to connect with audiences anytime, anywhere. As listening habits diversify, our growth reflects the industry’s creativity and commitment to ensuring commercial radio remains a dynamic and trusted source of education and entertainment,” said Lizzie Young, CRA’s chief executive officer.