SCA chief content officer Dave Cameron shared his pride in the excellent results delivered by the network in survey 3.
In Brisbane, B105 has recorded a total cume raise of 125,000 over the last two surveys. The station’s breakfast show of Stav, Abby and Matt has kept its #1 place after gaining 0.3 points in this survey, finishing at 11.7%.
Triple M in Melbourne has been able to move past KIIS after gaining 0.6 points. The breakfast share for Marty Sheargold continues to improve after jumping to 5.5%, an increase of 1.0. Triple M’s best was 7.4% in the afternoon. Drive was up to 6.2% after gaining 0.8.
Sydney’s 2Day FM continued to have a strong start to the year by gaining 0.2 points, giving itself its best result since the beginning of 2020. The cume has continued to lift as well after gaining 18,000. The critical breakfast shift with Hughesy, Ed and Erin had its best result since the start of 2021 with 4.3%.
Carrie Bickmore and Tommy Little’s national drive show rose to #2 overall in the daypart after a 0.5 point jump brought them to 11.9%.
Adelaide’s SAFM rose 0.6 points for a share of 9.2%. The breakfast team of Bec, Cosi & Lehmo has risen 1.1 points for a total of 8.8% – the third in the three-way tie for #3 commercial breakfast. SAFM has kept its #1 overall spot amongst the 25-39 demographics, with 20.5%.
Dave Cameron
Cameron said of the SCA results: “Today we have seen great results for SCA’s metro stations, delivering all-time record national audience cume as radio listening across the country roars back to life.
“We are also seeing record cume audience in many of our stations including B105, Fox, Triple M Melbourne and others.
“It’s exciting to see all five Triple M Breakfast shows up, and four out of five Rush Hour Drive shows up as part of our new state-based Drive strategy across Triple M.
“2DayFM has now had its sixth audience share increase in a row, including continued strong cume growth which shows that our strategic focus is on track for across 2022 as Sydney listeners rediscover 2DayFM again with its new format.
“B105 Breakfast with Stav, Abby and Matt remains No.1 FM in Brisbane, and the mighty Fox FM continues to be an audience powerhouse in Melbourne. Triple M Melbourne and its marquee Breakfast show, The Marty Sheargold Show is starting to make strong inroads on top of the incredible podcast numbers we see for Marty nationally every day.
“It’s a strong day for SCA’s metro stations with their respective audience targets across the Hit Network remaining No.1 25-54 females, and across the Triple M Network remaining No.1 25-54 males, and we look forward to continuing this fantastic audience growth momentum across 2022,” the SCA chief content officer added.
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Top image: B105’s Stav, Abby and Matt