Southern Cross Austereo (SCA) has been appointed agency sales representative for 2CH (including DAB+) from April 12, taking over from Macquarie Media.
The new partners claim the addition of 2CH to the SCA stable will increase the ability to deliver to a wider audience across the 25 – 50+ age demographic, which will enable engagement with new listeners and advertisers.
2CH is a natural extension to SCA’s audio offering, with localism at its core. It’s home to the baby boomers, aged 50+, who care about news and events that shape their community and family.
SCA’s national head of radio sales Nikki Rooke said, “We already successfully represent EON Broadcasting’s Sunshine Coast stations and are thrilled to now be representing 2CH in the agency market. This partnership will allow to us increase our reach in the increasingly valuable 50+ demographic, as well as opening up new brands and categories to us to work with. 2CH is such an iconic part of the Sydney radio landscape and we are very encouraged by the strong start they have made to the year with their new classic hits format. I am convinced that this, in combination with the with the resources and skills that SCA bring, will result in very beneficial outcomes for all and we can’t wait to get cracking.”
Carla Vella¸ SCA’s head of radio sales Sydney, will be heading up this new addition to the SCA family and has appointed Melissa Nicholls to the role of 2CH specialist.
Eon Broadcasting’s group national sales director John Cranley said, “We are truly excited to be continuing and adding to our long-standing relationship with the SCA. 2CH brings a strong position in market with the 50+ audience only furthering SCA’s offering, which will now encompass 25 to 55+. This added with SCA’s professionalism and their delivery we can ensure clients a truly unique audience proposition.”
General manager of 2CH Cherie Romaro said, “This partnership signals a powerful alliance between one of Australia’s iconic media companies, Southern Cross Austereo and the EON Broadcasting Group. With SCA’s highly skilled team, in the market as Classic Hits 2CH, 2CH DAB+ Digital Channels, it will deliver a unique and powerful combination of both our media assets in the highly competitive agency landscape.”
SCA will take over sales representation of 2CH from April 12.
—
Photo: 2CH breakfast team Trevor Sinclair and Indira Naidoo