SBS has announced FIFA+ for SBS On Demand, a new, free ad-supported streaming TV (FAST) channel catering to Australia’s growing audience of football fans.
To launch next month, the new streaming destination will provide audiences with a dedicated one-stop Australian destination to access premium FIFA content, both fresh and archival.
The SBS On Demand FIFA+ FAST channel will offer audiences a curated mix of premium football content, bringing fans closer to the action of both the men’s and women’s game.
The new channel will feature a range of top-shelf original content from FIFA, including:
• FIFA+ originals: Unique documentaries, interviews, and behind-the-scenes content that delve into the stories of the world’s greatest footballers, teams and moments.
• FIFA archival match footage: Classic matches from past World Cups, top women’s matches and other significant tournaments.
• Live matches: Selected live coverage of FIFA events, giving viewers front-row access to international football action.
Ken Shipp, SBS director of sport, said: “We’re excited to bring the FIFA+ FAST channel to SBS On Demand, giving Australians free access to world-class football content anytime, on any device. SBS has been a long-standing and proud FIFA partner since first broadcasting the World CupTM in 1986, and this channel lets us bring even more top-tier football to passionate fans. It underscores our commitment to, and investment in, high-quality sports programming and expanding Australians’ access to the beautiful game.”
SBS’ FIFA World Cup 2026 ad packages centre on “Where Brands Play”
Chief commercial and marketing officer, Jane Palfreyman, has declared the FIFA World Cup 2026 will be the “biggest TV audience event of 2026.”
SBS is now seeking commercial partners for the tournament, which will be broadcast from Canada, Mexico and the United States on SBS, SBS VICELAND and SBS On Demand through June and July of 2026 and feature an expanded 104 matches.
“Without a doubt the FIFA World Cup 2026 will be the biggest TV audience event of 2026,” said Palfreyman at the Sydney Town Hall event.
“Coming live from Canada, Mexico and the USA – it will be a World Cup like no other and this time our partners will benefit greatly from the significant increase in the number of matches – this will be the dominant event the world will be talking about in June and July 2026.”
Palfreyman also pointed to SBS’s 40-year heritage with the world’s biggest sporting event and said its plans across both linear and digital mean this would be a TV event like no other.
“On linear broadcast we will have more than 556 hours of content across SBS and SBS VICELAND but then on SBS On Demand – Australia’s highest rated video streaming app – we will have all 104 matches streamed live, along with replays, mini matches and highlights,” said Palfreyman.
“We will cater to this event through a lens of anytime, any place – and our partners will benefit significantly from that approach.”