SBS relaunches VR app and announces three new projects

Along with the new SBS VR app and three commissions, the broadcaster has partnered with Antenna Documentary Film Festival to carry international VR film Invisible.

SBS has unveiled its updated virtual reality app, SBS VR, with upgrades to user experience, including smoother playback and more intuitive navigation.

The app continues to explore the world through a 360° lens – connecting audiences through immersive experiences and giving insights into unique stories.

sbs-vr-logo

Launching alongside the revamp are three new VR projects:

•  Welcome to Garma with Ernie Dingo

The Garma Festival is a four-day festival committed to improving the state of Indigenous disadvantage and attracts an exclusive gathering of 2,500 political and business leaders from across the globe. SBS VR, working with NITV, has captured a 360° video featuring some of the traditional dances and other cultural events throughout the festival.

•  A Pig’s Life with Matthew Evans

Host of upcoming three-part SBS documentary For The Love of Meat Matthew Evans takes viewers on a virtual reality journey to experience life as a pig in Australia’s meat trade.

•  Tomorrow’s Diwali

Exploring what Indian festivals represent to the diverse Indian-Australian community, Tomorrow’s Diwali combines real-time art with emotive narrative from a range of community voices. Using VR’s painting tool Google Tilt Brush, visual artist Keroshin Govender takes audiences on an immersive journey, creating visual representations that reflect stories from Australia’s diverse Indian community for all Australians to embrace.

In a special partnership with the Antenna Documentary Film Festival, audiences can also access international VR film Invisible. The explores the realities of the UK detention system through the voices of people with first-hand experience of being detained.

sbs-vr-app-menu

The interface of new SBS VR app

The new-look SBS VR app is free to download and is available for Apple iOS and Google Android devices starting this week.

John-Paul Marin, SBS Digital Creative Labs manager, said: “VR and 360° storytelling provides new opportunities to engage with audiences, immersing them in virtual worlds that drive an emotional connection through shared experience.

“Embracing this digital innovation, SBS VR transports viewers to the very heart of unique stories, encouraging a deeper understanding of our diverse world.”

The SBS VR app is developed by SBS’s Digital Creative Labs team.

Subscribe to the Mediaweek Morning Report with the form below.




Recent News

To Top