SBS has announced Anna Dancey as the National Sales Manager for National Indigenous Television (NITV), joining the SBS Media team in 2021.
NITV is the free-to-air channel made by and for Aboriginal and Torres Strait Islander peoples, bringing Indigenous perspectives and distinctive First Nations storytelling to all Australians as part of the SBS network. As the channel’s National Sales Manager, Dancey will lead the development and implementation of NITV’s television and digital advertising sales strategy, managing agency and client relationships, and driving continued growth in investment in the channel.
A proud Iningai woman, Dancey will bring a decade of experience working in media sales to the role, having worked in-house, as well as in agency. The appointment sees Dancey return to SBS Media, having previously worked as a Senior Sales Executive at SBS, before departing earlier this year for LinkedIn where she has been an Account Director within the LinkedIn Marketing Solutions team. Her earlier experience also includes roles at Seven West Media, Starcom, Multi Channel Network, Network Ten, and APN.
Announcing Dancey’s appointment, Adam Sadler, director SBS Media Sales, said: “We’re thrilled to have Anna back as a part of the SBS Media team, joining us to represent NITV in 2021. She not only brings strong sales knowledge and extensive experience in the media sector, she is passionate about the vital role of NITV in our media landscape as the home of First Nations voices and stories, and the unique opportunities that exist for clients to connect with audiences across the channel’s innovative TV and digital portfolio.”
“NITV continues to grow, reaching more audiences than ever before across its entertaining and inspiring mix of programming, celebrating the world’s oldest continuing culture and exploring issues with an Indigenous lens. It’s a really exciting time to have Anna join the team.”
On her appointment, Dancey said: “There is nothing else like NITV, a channel dedicated to, not only sharing the stories of the First Australians, but celebrating the diversity of Indigenous cultures around the world. The channel not only plays an essential role in serving Aboriginal and Torres Strait Islander people and communities across Australia, it brings such an incredible content offering to all Australians. I am thrilled and privileged to be coming on board to represent the brand across its platforms.”
Dancey commences 1 February 2021.