SBS announces Tour de France 2015 partners

ŠKODA, Colonial First State, Alpecin & Samsung partner with SBS for Tour de France

sbs skodaSBS has announced ŠKODA, Colonial First State, Alpecin and Samsung as broadcast partners for the 2015 Tour de France.

In its 25th year of broadcasting the Tour de France, SBS is promising its most comprehensive multiplatform coverage of the world’s most iconic cycling race.

From July 4-27, all 21 stages of the 2015 Tour de France are live and exclusive on television, online and mobile, plus daily morning and evening highlight recaps, three panel review shows, and for the first time ever stage replays every day.

Adam Sadler, national television and digital sales manager, SBS Media said: “The Tour de France is a landmark annual event for SBS, and presents an attractive opportunity for innovative cross-platform partnerships.

“We are incredibly pleased to have ŠKODA and Colonial First State back to continue their support this year, and welcome new partners Alpecin and Samsung. We also welcome back Scenic as our Taste le Tour partner for 2015.

“We have been working closely with our partners to develop the best interactive integration opportunities that enhance the Tour de France experience for our audience.”

The award-winning SBS ŠKODA Tour Tracker app returns with live stage streaming, GPS rider tracking, live stats and photos, live maps, social media updates, plus new moto-cam functionality with five extra live feeds from the motorbike cameras on the course, for up close and personal access to the riders like never before. The SBS ŠKODA Tour Tracker is available online at sbs.com.au/tdf or for download from the app store.

The Next Stage, brought to you by Colonial First State, is a rare insider’s look at what it takes to get ready for each day’s race, team strategies, and the course challenges ahead with SBS reporter and 12-time Tour de France competitor Robbie McEwen. The Next Stage airs during the evening highlights and online at sbs.com.au/tdf.

Taste le Tour with Gabriel Gate brings an entrée to racing each night as Gabriel journeys through the picturesque French countryside discovering and cooking mouth-watering local specialties of each region. Scenic is giving viewers the chance to experience the gastronomic delights of France first-hand as they present the SBS Scenic Taste Le Tour competition.  The prize is an all-inclusive, luxury 11-day river cruise through beautiful Bordeaux for two. Entry at sbs.com.au/food.

The 2015 edition of the Tour de France departs from Utrecht, Netherlands and boasts the biggest lineup of cycling names in recent years with 2014 champion Vincenzo Nibali, 2013 victor Chris Froome, and this year’s Giro d’Italia winner Alberto Contador ready to battle in a gruelling three weeks of racing. Australia’s Richie Porte is set to go wheel-to-wheel with the big names, and Aussie team Orica-GreenEDGE will be chasing stage wins.

SBS’ live and exclusive coverage of the 2015 Tour de France begins Saturday 4 July from 9.30pm on SBS and online at sbs.com.au/food (individual stage times vary, most stages begin 10pm AEST).

Tour De France 2015 map

Source: SBS

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