Samsung Electronics Australia has rolled out a new line-up of channels on Samsung TV Plus in Australia, including the Drama Daily channel and a dedicated channel of the TV game show Deal or No Deal.
Working across free ad-supported streaming TV (FAST) and video-on-demand service, Samsung TV Plus is taking the next step in a series of content initiatives, globally delivering over 1,600 channels across 24 countries, and spanning news, sports, entertainment and international programming.
Following the recent channel launch of The Movie Hub, Mythbusters, Throwback TV, and, Entertainment Hub in 2022, Samsung TV Plus Australia unveils a host of new programming partnerships with Drama Daily featuring shows ER, Cold Case and The Guardian, as well as hours of episodes of Deal or No Deal on its own dedicated channel from Banijay Rights.
The new channels will enable viewers to enjoy hours of free, on-demand FAST content. The latest channel additions follow the launch of The Movie Hub Channel in December last year, featuring movies Friends with Money starring Jennifer Anniston, The Pursuit of Happyness starring Will Smith, and an ever-expanding variety of comedies, action, romance, dramas and more.
After breaking ground in Australia in November 2020, Samsung TV Plus has steadily expanded its reach and content offering to deliver over 90 premium channels (including four uniquely owned and operated) and hundreds of shows live and on-demand from well known brands such as; Bloomberg TV, Bondi Vet, ITV Choice provided by ITV Studios , TED, Tastemade, FUEL TV and more.
Over the past six months, Samsung TV Plus Australia has seen an increase in monthly active users by 38% and total viewing time by 61% and is #1 FAST service on Samsung Smart TVs by reach across Australia. The new expansive channel offering will see this figure rise further with a greater range of free content.
On the launch of new ANZ channels, Alex Spurzem, General Manager of Samsung Ads Australia & NZ, said: “With streaming giants, such as Netflix, adopting new ad-supported tiers and YouTube announcing its transition into the FAST space, we will see the popularity of free ad-supported models significantly grow in 2023. The appetite for free content in return for watching ads holds massive appeal amongst Australian audiences and savvy marketers will be looking to capitalise on this growing opportunity. Samsung TV Plus continues to offer the next generation of free TV experience.“
According to Amagi’s Global FAST report, there is a rising demand for FAST platforms like TV Plus and there is considerable growth in ad-supported channels in Australia. Amidst a global recession, more households are making the switch to AVoD and FAST platforms with a reported rise of 320% hours-of-viewing between 2021-2022 and an 891% growth in ad impressions during this time.
According to internal research, Samsung TV Plus Australia ranks fourth amongst the over-the-top (OTT) apps used by owners of Samsung Smart TVs in Australia and New Zealand as of Jan 2023. In the past 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed by users worldwide.
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