The August issue of Harper’s Bazaar UK, owned by Hearst Magazines UK, will feature the Samsung Galaxy S6 edge on its front cover.
According to the publishers, this is the first time in the UK that branded content has taken such an iconic position.
The “Powered by Samsung” cover fuses fashion and technology and showcases a shot of a model holding a Samsung Galaxy S6 edge phone, says Hearst. It also reflects a feature in the magazine: “A fresh look at fashion”, written by Harper’s Bazaar’s editor-in-chief Justine Picardie, which explores the rise of technology in the fashion front row.
Anna Jones, Hearst Magazines UK CEO, said: “Harper’s Bazaar’s August cover is ground-breaking in how it openly celebrates Samsung’s technology and is inspired by a feature within the issue that charts the trend of fashion being viewed through the frame of a smartphone. We know readers appreciate marketing messages when they are part of something visually stunning, and when those messages are openly communicated. Media owners have to innovate – it’s our lifeblood – and where we lead, others are sure to follow.”