Samsung Electronics Australia has crowned Ivana Ilic as the winner of its TikTok-based music reality show, UNDSCVRD. The second season wrapped last night, with the final episode now available on the official UNDSCVRD page on TikTok.
Throughout the four-week, documentary-style showcase, five artists worked together with industry heavyweights like global R&B artist Tkay Maidza, platinum producer James Angus, and multi-platinum songwriter Brooke Toia, to develop their music and brand identity, culminating in the creation of a personal music track and accompanying music video filmed completely on Samsung’s Galaxy S23 Ultra.
In the season finale, the aspiring professional musicians performed their hit singles in front of a live audience and a panel of music and media industry experts.
The UNDSCVRD winner selection process factored in all elements from the one-month competition, including songwriting capability, professionalism in the studio, working with others, musicality and performance style.
“I’m so grateful to have had this opportunity to learn from such passionate and talented people within the industry and to be able to share my music with so many people,” Ivana Ilic said of her experience.
“With Samsung’s support and guidance from all the mentors, I feel like I’m coming out of UNDSCVRD as a singer-songwriter ready for the next chapter of my journey.”
As the winner of UNDSCVRD Season 2, the 19-year-old Melbourne native will receive the opportunity to create a 5 track EP featuring “Better Love”, her emotive debut single and music video, along with four new singles, for a total prize value of $100K. Ilic will retain full control of the resulting EP and its future success, giving her the means to kickstart her music career.
Since its launch in October 2021, the UNDSCVRD series has cultivated a large fan base, amassing more than 64 million views and 1.3 million likes, shares and comments.
“We’re humbled by the impact of our UNDSCVRD series on local musicians – it truly demonstrates the good that can come out of merging creativity and technology, helping young Australians transform their sound and providing a platform to amplify their voice,” said Samsung Australia’s Garry McGregor, Vice President, Mobile Experience Division.
“Samsung is all about pushing the boundaries of what’s possible, in our technology and ourselves. We can’t wait to see what else Ivana does with this unique opportunity.”