Are Media has appointed Sammy Preston to the new role of head of shopping, effective 2 September.
Reporting to Are Media’s director of content, Sally Eagle, Preston will be responsible for spearheading the development and execution of a data-driven shopping content strategy designed to achieve Are Media’s content commerce goals.
Leading the Shopping Team and working alongside the vertical content teams, she will focus on creating and amplifying content across Are Media’s digital platforms, including websites, social media and email channels.
Sammy joins Are Media from Urban List, where she was Sydney editor and head of affiliate. Before Urban List, she was editor at Foxtel’s Lifestyle.com.au, senior writer at Broadsheet Media, and deputy and design editor at Indesign Media Asia Pacific.
Eagle said: “Sammy brings a wealth of experience as a writer, digital editor, and content specialist. Her impressive track record at Urban List, where she led content across Sydney and NSW, and managed its burgeoning affiliate content strategy, makes her the perfect fit for this exciting new role at Are Media.
“Over the past three years, we have been transforming Are Media from a print company to an omnichannel media powerhouse with strong content commerce capability. Sammy’s expertise overlayed with our existing Shopping team will supercharge our transformation into content commerce.
Preston said: “I’m so thrilled to be joining Are Media as head of shopping. Being fully immersed in the arena of content commerce, I recognise the immense potential within this dynamic field. Coupled with Are Media’s portfolio of influential and distinguished brands, I am eager to lead this team and drive our vision forward into the future.”
Off the back of Preston’s appointment, Are Media also appointed Megan Osborne as editor of Better Homes and Gardens in August.
Osborne brings experience in brand, content and marketing strategy to the lifestyle title. Most recently, Osborne worked as digital team director, as well as lead on content strategy and creative direction with The Mint Partners communications agency. In her previous role, she worked with brands such as Archie Rose, Volvo, ArchiPro, Pernod Ricard, and Marriott International.
See also: Are Media names Megan Osborne editor of Better Homes and Gardens