Ryvalmedia Melbourne has been appointed the media strategy, planning, and buying remit for footwear brand, Steve Madden.
The agency, led by managing director Joseph Pardillo, will focus on Steve Madden’s digital and performance media efforts to spearhead its vision to continue to grow and scale the brand in the Australian market, leveraging the business’ innate understanding of trends and unparalleled willpower that has propelled its designs to the forefront of fashion.
From a factory in Queens, NY, Steve Madden has revolutionised the shoe industry, merging years of experience with unique and creative designs to establish the brand as a lifestyle, and destination for footwear, handbags, and accessories. The brand is now sold in over 80 countries worldwide.
Jamie Kouktzelas, marketing manager of Steven Madden Australia, said: “It was important for us to find an agency partner who was equally excited and passionate about seeing the brand succeed. Driven by results and backed by great people with refreshing energy, we are excited to work with the team at Ryvalmedia to continue to share and grow the Steve Madden brand in Australia.”
Joseph Pardillo
Pardillo added: “The opportunity to partner with Steve Madden Australia and build on their millions of customers worldwide is super exciting – working close with the brand’s unwavering obsession to innovate constantly and quest to stay ahead of the trends.
“Their energy as a business, inspired by its rock and roll New York roots, will no doubt push us to continue to challenge the status quo in media. So, we look forward to feeding off each other’s passions to create incredible comms solutions that accelerate actual business growth for Steve Madden in Australia.
“It’s always an added honour to work with a brand that has the power to drive people’s expression of individualism and creativity through fashion, and this partnership further places Ryvalmedia at the front line of providing intangible value for customers.”