Ryvalmedia has announced its appointment to the full media remit of Hisense Australia Pty Ltd, after a competitive review and pitch.
The scope of the agency’s work includes holistic media strategy, planning, and buying, across all channels, digital and non-digital. The appointment commenced last month, in January 2023.
Hisense is one of Australia’s leading Consumer Electronics and Home Appliance brands, offering consumers high-quality solutions across a growing range of product categories, including TV and entertainment, refrigeration, laundry, dishwasher, and air conditioning.
These products are distributed via more than 1,000 retail stores nationally, including major national Australian retailers and regional outlets across the country.
Hisense were the official partners of the 2022 FIFA World Cup Qatar, in addition to the NRL, global sports giant Paris Saint-Germain and leading e-sports performance brand Fnatic.
Moving forward they have a huge focus on their ConnectLife proposition which is an exciting evolution to their already fantastic USP for their customers.
Joseph Pardillo, Ryvalmedia’s managing director, said: “It’s a huge privilege to be reacquainted to a dynamic and world-class brand like Hisense Australia and its global reputation of producing high-quality home appliances, fuelled by the business’ 50+ years of innovation, intuition and dedication to enhancing people’s everyday lives.
“To have the opportunity now to work alongside Hisense to elevate their ambitions further within the new digital economy, is testament to the people and capabilities that we have assembled here at Ryvalmedia to partner with such forward-thinking brands,” Pardillo added of the agency.
Gideon Lui, Hisense head of marketing, said of the appointment: “With our expanding product offerings across new and existing categories, it has never been more important to engage the right audience, at the right time.
“This is why we are excited to enter this partnership with Ryvalmedia to uplift the Hisense brand, to deliver excellence in sharing our exciting brand story and ultimately aid consumers in finding their perfect product fit for their lifestyle.”
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Top image, left and right: Simon Ryan and Joseph Pardillo