Snap Inc. has appointed Ryan Ferguson as managing director for Australia and New Zealand. He replaces Tony Keusgen, who exited the company after over a year in the role.
Ferguson joined the company as head of sales in July after more than 16 years at Google, where he held various senior leadership roles.
Ajit Mohan, APAC President, Snap Inc., said: “With Ryan’s relentless pursuit of delivering value for our clients and partners, as well as his demonstrated natural leadership, I am thrilled to have Ryan as Snap ANZ’s managing director.
“With Ryan’s proven track record and customer-obsessed mindset, I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow and serve our community of 9.5 Million Snapchatters across the ANZ region”.
Ferguson said of his promotion: “I couldn’t be more thrilled to be leading Snap in Australia and New Zealand. Since joining the company earlier this year, the growth potential for Snap in this region has been evident, and I’m excited to be working with a refreshed team of talented, passionate people across the Tasman to realise this enormous opportunity.
“As we head into 2025, I’m focussed on continuing to drive full-funnel results for our partners in Australia and New Zealand.”
Tony Keusgen
Snap wished Keusgen well following his departure. He joined the tech company in May 2023, replacing Kathryn Carter.
The leadership change at Snap comes after the tech giant rolled out new location-sharing features in its Family Centre, reinforcing its commitment to both safety and privacy while offering brands fresh opportunities to engage with teens and families.
With 350 million monthly active users engaging with Snap Map, these new tools are set to redefine how brands interact with the platform’s younger, privacy-conscious audience.
The 13th annual update focuses on increasing transparency and control for families, giving parents more insight into their teens’ location-sharing preferences. For marketers, these updates create new opportunities for location-based advertising, real-time engagement, and campaigns built around family-friendly messaging — all while maintaining the trust of a privacy-aware demographic.
See also: Snapchat adds location-sharing to its Family Centre, boosting privacy and brand engagement
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Top image: Ryan Ferguson