Rules Don’t Apply: The Future of Work – 3 Rules Being Rewritten with Ryan Patel

Patel on taking a business global: ‘You have to think local. You can’t just copy and paste.’

As part of its presence at SXSW Sydney in 2024, The Growth Distillery hosted a series of 10 vodcasts hosted by Dan Krigstein and branded Rules Don’t Apply.

The sixth guest in the series was Ryan Patel, a world-renowned futurist and a go-to authority across the globe on business, the political economy, and the future of work.

Rules Don’t Apply: Dan Krigstein with Ryan Patel

Krigstein’s introduction to Patel detailed his CV. Patel is a thought author. TV news commentator, a board director, and a senior fellow at the Drucker School of Management. He features on CNN, BBC, Fox Business, CNBC, Yahoo and has held keynotes for The Economist and the World Economic Forum. He hosts The Moment with Ryan Patel, shot in the iconic HP garage, the birthplace of Silicon Valley.

In 2015 he received the Distinguished Title of Executive of the Year from the LA Business Journal. He was among nine executives featured by Inc. magazine as an innovator making meaningful change in business.

Ryan Patel

This is how the discussion started.

Dan Krigstein: Looking into the future, what are three areas where the rules are about to fundamentally rewrite themselves?

Ryan Patel: The future of work. Globalisation, and how we do that across borders when it comes to business. The third thing is how we show up as individuals.

Dan Krigstein: What do you think are the forces shaping the future of work? And where do you think we might be getting it wrong right now?

Ryan Patel: Three years ago or when Covid hit, many companies were saying we’re going to change when everyone’s going to work from home. But now you are starting to see it creep back. You see a handful of companies making it mandatory for people to come back. So what does that mean? You actually have to put more work into how your office shows up. If you’re a hybrid or if you’re full-time, how are you making it more valuable for people to come into work and be productive? Not just, hey, I’m forcing you to come back to work. Let’s see the magic happen.

Dan Krigstein

Dan Krigstein: I’m fascinated to hear about your perspective on where we got it wrong going global.

Ryan Patel: Where we have gotten gone wrong is to not think local. That’s where you think that a trend in one country works in another country. You can’t copy and paste. But still that model still exists and it doesn’t work. I think what is exciting now is that an entrepreneur in a company doesn’t have to be so big to be able to grow in other countries or even other regions. It can be global much quicker now because of digital, supply chains, all those things. There is no longer an excuse that you can’t get to somewhere.

Dan Krigstein: Where do you see businesses getting it wrong at the moment?

Ryan Patel: [Some companies] spend capital without an ROI and they are just trying to scale scale scale. The valuation is $10m, but they are still not making money. We know those case studies where people keep raising money.

Listen to the complete Ryan Patel podcast on the link below.

Don’t miss all the other episodes too as listed below.

See also:
• Rules Don’t Apply: The Battle for Creativity: AI vs. Humanity with Futurist Brian David Johnson
• Layne Beachley first guest on Rules Don’t Apply vodcast series from The Growth Distillery
• Rules Don’t Apply: Unmasking Reality – Navigating Truth in the Age of AI with Noelle Russell
• Rules Don’t Apply: From airwaves to algorithms – Adam Spencer’s take on creativity and AI
Rules Don’t Apply: Breaking barriers – Poppy Reid’s path from intern to editor-in-chief

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