Ronald McDonald House Charities South East Queensland (RMHC SEQ) and the Children’s Hospital Foundation has appointed GLOWBORED PR to spearhead and launch a Queensland-first, long-form charitable PR campaign set to roll out through 2025.
The PR and communications agency will lead strategic media engagement, ambassador and influencer outreach, and high-impact storytelling to bring the campaign to life through multiple creative touchpoints in 2025.
The campaign, which will be officially unveiled in the coming months, marks a significant initiative designed to raise awareness, drive participation, and amplify the impact of RMHC SEQ and the Children Hospital Foundation’s vital work supporting families with seriously ill children.
“We are honoured to partner with RMHC SEQ & the Children’s Hospital Foundation, and to have been trusted with such a meaningful initiative,” said Jeremy Hansen, managing director of GLOWBORED PR.
Jeremy Hansen
“This campaign is designed to not only raise critical funds but also inspire widespread community engagement through the vital work RMHC SEQ and the Children’s Hospital Foundation supports on a daily basis – we cannot wait to see this brought to market,” Hansen added.
Ronald McDonald House Charities South East Queensland provides essential accommodation and support programs for ill or injured children and their families. For over three decades, the charitable organisation has helped helping families stay together in the midst of physical, emotional and financial stress with accommodation in Herston, South Brisbane, and inside the Queensland Children’s Hospital.
The Ronald McDonald Houses and programs are run by a team of staff and volunteers, aided by the support of our donors, sponsors and corporate partners.
GLOWBORED PR’s appointment further reinforces its position as a leading PR and creative communications agency, with a diverse portfolio that includes SHEIN, GUESS, Rag & Bone, Victoria’s Secret, STYLD, Mitchell Ogilvie, Canali, and more.