Rolling Stone House will open its doors at SXSW Sydney in October, taking over UTS Underground from 16 – 18 October in partnership with American Apparel, Cholula and Vinyl.com.
This year, Rolling Stone House will feature performances from some of Australia’s hottest up-and-coming acts, with the full lineup to be revealed in the coming weeks. SXSW Sydney badge holders will gain priority access to Rolling Stone House.
The Rolling Stone House lineup is curated by independent Australian music powerhouses LLA and UNIFIED Music Group, with Hockey Dad, The Grogans, Full Flower Moon Band, and Teen Jesus and the Jean Teasers (DJ set) scheduled to perform.
Hockey Dad
Jessica Hunter, head of The Brag Media, said: “After the success of Rolling Stone Courtyard at last year’s inaugural SXSW Sydney, we can’t wait to go even bigger and bolder in 2024 with Rolling Stone House.
“We hope people will come for the incredible music and stay for the vibes across three epic nights of live performances and brand activations. We have an incredible lineup planned, which will be announced over the coming weeks.
Brag Media’s Jessica Hunter
“With the Rolling Stone brand, The Brag Media can deliver world-class activations and performances, bringing together all elements of Australia’s creative scene. Together with American Apparel, Cholula and Vinyl.com, we know that Rolling Stone House will be the party everyone wants to be at this festival.”
The Grogans
Full Moon Flower Band
Dave Hillen, director American Apparel Asia Pacific, said: “Partnering with Rolling Stone at SXSW Sydney is an exciting opportunity for American Apparel to celebrate the convergence of fashion, music and culture.
“This collaboration is a perfect fit for our shared values of creativity, individuality and self-expression. Together, we aim to bring an unforgettable experience to festival-goers, amplifying the spirit of SXSW Sydney.”
Megan Brabant, director consumer sales and marketing at McCormick Foods Australia, added: “Cholula Hot Sauce is excited to be part of the upcoming SXSW Sydney for the first time in 2024, exploring a world of innovation and passion linked to the brand’s fiery essence and spicy visual identity.”
Teen Jesus and the Jean Teasers (DJ set)
See also: Countdown to SXSW – Commercial opportunities and preview of returning brands for 2024