Network 10’s new sales leadership team is complete with the appointment of Lisa Squillace as national sales director.
In this role, Squillace will be responsible for leading national sales activity, including overall sales responsibility over market regions. She will report to Network 10’s chief sales officer Rod Prosser and start at 10 on 11 February 2019.
Squillace joins 10 from Seven West Media where she was most recently director of program partnerships, responsible for the monetisation across all platforms of the Network’s shows and content extensions.
Her February 11 start date was agreed during a legal brawl with her former employer who was accused of overlooking her for a promotion because she was pregnant. The settlement also included a payment from Seven West Media of $70,000 to Squillace.
Rod Prosser said: “It’s brilliant to be introducing someone of Lisa’s calibre to the team. The national sales director role is a significant one as we take control of our sales function once again. Lisa is a proven leader with extensive sales experience across all broadcast platforms. Her knowledge of the national market and enthusiasm for the industry makes her the ideal person to lead the national team.
“I can’t wait for her to join the Network and elevate 10’s commercial proposition in market. Along with Paul and the leadership team at 10, we look forward to welcoming Lisa back to where her career began.”
Squillace was with Seven West Media for nine years. She joined Seven in 2009 as sales operations manager and was promoted to sales director, sponsorships and multi-channels in 2011. She was appointed director of program partnerships in September 2016.
Prior to Seven, Squillace spent almost four years at the Nine Network as group sales manager. She started her career at Network 10 where she spent five years in various sales roles.
Squillace said: “I am so excited to be re-joining Network 10. Not only is this a once in a lifetime opportunity to build and relaunch a sales team, but to do this where I first started my career is very special. I’m really looking forward to working with Rod, the market sales directors and the rest of the team to deliver first class results for our clients and the business.”
Squillace’s appointment completes 10’s sales leadership team. Reporting into Prosser will be Squillace as national sales director and the directors of 10’s specialist sales teams:
Tamar Hovagimian as director of 10 Effect (commercial partnerships), Grant Madigan as director of 10 Exchange (commerce and revenue), Christian Williams as director of 10 Interactive (digital) and Michael Stanford as national creative director (10 Imagine, 10’s creative solutions hub).
Reporting to Squillace will be the 10’s market sales directors and 10’s sport sales director: Diane Ho as Sydney sales director, Damon Jackson as Melbourne sales director, Angela Neville as Brisbane sales director, Cameron Mudge as Adelaide sales director, Paul Townsend as Perth sales director and Nisar Malik as sport sales director.