Predictive marketing platform Rocket Fuel ANZ has announced a number of additions to its team.
Phil Murrell, former sales director at Rocket Fuel UK, has joined Rocket Fuel Australia as director of strategic accounts. Murrell has previously held senior sales roles at both online networks and publishers including Virgin Media and Kontera.
Joining as a senior analyst, managing analytics and insight delivery across the Australia and New Zealand market, is Sam Elassad. Previous employers include the Commonwealth Bank and Ernst & Young.
Also joining the team is Rachel Williams who will take on the role of account manager. Williams comes from MCN in the agency sales team working across several agencies in a post-sales capacity.
Linda Nguyen has been promoted to the newly created role of head of platform. Nguyen will be responsible for driving widespread adoption of Rocket Fuel’s Predictive Marketing Platform across current and prospective clients.