Are Media’s ELLE Australia and MG Motor Australia partnered to launch the MG3 vehicle against the backdrop of Vivid last night, with celebrations taking place at Sydney’s Overseas Passenger Terminal.
Hosted by comedian, actress, and content creator Millie Ford, the MG3 launch event drew 350 Australian creatives, including talent from the acting, music, beauty, fashion, and design worlds.
Added up, the social media reach of the people in the room was over 20 million.
The night was centred around the recognition of six ‘rising stars’, selected by ELLE Australia:
• The Style Star: Stylist, consultant and influencer Violet Grace Atkinson
• The Future of Beauty: Makeup artist Sean Brady
• The Trailblazer: Actor and singer Ayesha Madon
• The Modern Icon: Podcaster and author Flex Mami
• The Next Big Thing: Actor Mel Jarnson
• The Game Changer: Diversity and equality advocate, author and actor Maria Thattil
Maria Thattil
Attendees included MG Motor Australia CEO Peter Ciao, Pip Edwards, Moana Hope, David and Libby Koch, Hannah Diviney, Jessica Rowe, Jordan and Zac Stenmark, and Are Media general manager of fashion and beauty, Nicky Briger.
The MG3 launch event was one element of a marketing campaign created by MG, Are Media, and Joy Agency. Other elements include a public relations campaign, influencer marketing, social content, podcasts, and ELLE digital and editorial content featured in the September issue.
Are Media’s Briger said the night “was a fantastic celebration of the new, now and next – qualities MG and ELLE Australia share and champion.
“The MG3 event was a great example of how Are Media can create bespoke experiences for our partners, with built-in amplification across our brands and networks.”
ELLE Australia editor, Grace O’Neill, added: “ELLE Australia celebrates the new, now, and next, and this special event was a wonderful opportunity to showcase Australia’s rising stars. As incubators of talent in music, film, fashion and art, we are thrilled to be celebrating both young creativity and auto innovation with MG.”
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Top image: David Hearty (MG Motor), Peter Ciao (MG Motor), Nicky Briger (Are Media), Melanie Savvidis (Are Media)