Digital performance agency Reprise and its long-term client Monash University have successfully launched and completed a new program aimed at helping students achieve real-life employment experience, and learn about career opportunities in Australia’s media and marketing sector.
The inaugural 12-week program hosted four Monash Business School students as part of the University’s ongoing Work Integrated Learning/Industry Experience elective.
Jessica White CEO of Reprise Australia said it is imperative that Reprise nurture future talent by casting its recruitment net wider and finding new and innovative ways to showcase the exciting career opportunities to be found in the media industry.
White said: “It seemed logical to form a partnership with our client Monash and work together to create a program that is not only advantageous to the agency, the University and the student, but also has the scope to expand in future iterations and attract and nurture future talent who may not previously have considered a career in media and marketing.”
Caroline Knowles, director – global marketing, Monash University: “This program offers our students invaluable real-life employment experience and a glimpse into the dynamic media and marketing sector. Collaborating with Reprise allows us to provide our students with a comprehensive learning and development opportunity, while also granting Reprise access to the diverse and talented pool of Monash students.”
The program involves mentoring and guiding students through a rigorous three-month schedule starting with a tough and competitive selection process designed to simulate applying for a professional job.
Throughout the 3-month period, each student is offered hands-on job experience and undergoes comprehensive training in various disciplines including paid search, paid social, content, strategy, and eCommerce. Students also have an opportunity to work closely with selected ‘nest’ teams, assigned to different directors’ areas of responsibility, allowing full participation in daily operations, attending meetings and industry events, conducting industry research, and ultimately gaining insights to help shape potential career paths.
In addition to individual training and team assignments, students are required to collaborate as a group on two mock brief responses, which they present internally during their tenure. During the inaugural program, the final ‘hackathon’ brief focused on Monash Open Day acting as an opportunity for the students to showcase key learnings and apply them to drawing connections between their studies and practical experience.