Reddit has signed a partnership agreement with IPG Mediabrands.
Led by Reddit’s global agency development team, the deal will give the media and marketing solutions division of Interpublic Group (IPG) advanced access to cultural trends in real-time, data-driven insights, and other strategic benefits.
The partnership will also benefit the social news aggregation website’s global advertising business.
Leading the partnership is Lindsay Kaufman Placona, Reddit’s global agency development lead. She and her team will work with Mediabrands to make adjustments to the Trending Insights Dashboard to match the needs of clients in their different markets.
Clients will also have access to Reddit’s in-house creative strategy agency KarmaLab, as well as other commercial benefits to maximise business value. The Reddit team also plan to release insight reports for all major industry verticals throughout the partnership.
This is Reddit’s second enterprise partnership and first global partnership. Reddit has a growing presence in the UK, Canada, Australia, and Germany which will allow Mediabrands to work with Reddit’s local Sales, Marketing Sciences, and Community teams to ensure the best possible results for their clients.
Harold Klaje, global EVP and president of advertising at Reddit, said: “We look forward to developing more sophisticated solutions to meet the unique needs of IPG Mediabrands’ clients.”
“We have appreciated our strong relationship with Mediabrands for many years and believe that this collective partnership will take it to the next level. We’re refining tools, teams, and resources to ensure that Mediabrands’ clients are set up for long-term success on our platform,” he added.
MAGNA US president, Dani Benowitz said: “Reddit remains an increasingly popular way for users to recognize creator content, interact with those communities and build further within each sector.”
“Through this strategic partnership, our clients can expand direct communications between Reddit’s 100,000+ communities, their interests and connected conversations across sectors,” he added.