Reborn has been appointed to lead the brand development and creative strategy for Artline, part of ACCO Brands Australia.
The partnership between the independent creative agency and the pen brand signals a new chapter in Artline’s brand evolution within the Australian market.
The collaboration will focus on elevating Artline’s market presence and strengthening consumer connections, with a major campaign planned for 2025.
Reborn’s selection was based on its strategic brand-building expertise and creative capabilities. In addition to creative development, Reborn will also be responsible for planning and buying the media for the upcoming campaign, ensuring a seamless integration of messaging across multiple channels.
“Working with Artline represents an exciting opportunity for genuine creative impact,” David Easton, CEO and founder of Reborn, said. “Our focus will be on building upon their legacy while creating meaningful work that resonates with both existing and new audiences.”
Lisa Baker, brand manager for Artline, said: “Reborn strategic approach to brand building aligned perfectly with our vision. We’re confident this partnership will help reinforce Artline.”
This win for Reborn comes after the independent creative agency secured the creative and media account for Australian tax and accounting firm, ITP Accounting Professionals.
The agency’s roles has been to enhance the firm’s brand presence through campaigns for the EOFY and the upcoming Paris Olympics. ITP, which has been in business for over 50 years, handles over 200,000 tax returns annually and claims $1 billion in deductions.
Reborn’s remit will also include both media and creative services for ITP. The agency will manage the execution of integrated campaigns for the national office and provide marketing support for all franchisees.
The initial campaign will be launched across BVOD, Radio, DOOH, and Digital, aimed at reaching a diverse range of Australian businesses and individuals that will benefit from ITP’s tax services.