Rebecca Darley has resigned from Domain Group as chief marketing officer and managing director—consumer division, to take up her new role as group chief marketing officer of TPG Telecom.
She departs from the property marketplace company in December after two years in the role.
Jason Pellegrino, Domain Group CEO, said: “Bec has been a valued member of the Domain Leadership Team, uplifting our capabilities across Marketing, Media & ESG, and recently bringing together the new Consumer Division. Under Bec’s leadership, we’ve delivered strong and continued unique audience growth across Domain Group, transformed our martech stack, grown our Domain Media business, and established our long-term ESG Strategy.
“In deserved recognition, the Domain Marketing Team was a finalist for 2024 Marketing Team of the Year, the Domain PR team was named 2024 PR Team of the Year and Bec was a finalist for Women in Media’s 2024 ‘Executive Leader of the Year’. Likewise, Bec’s work to establish our new Consumer Division sets the foundation for our future ambitions. I thank Bec for her contributions and wish her every success in the future.”
Darley said of her appointment: “I couldn’t be more proud of what has been achieved at Domain Group in almost three years. I’ve been fortunate to work with an incredible team and we’ve made a significant impact on our customers and across the business. I am very grateful to Jason Pellegrino, the Domain Board, and the Domain team for their support and guidance.”
The recruitment process for a new CMO will take place immediately.
Darley will commence her post as chief marketing officer of TPG Telecom on Monday 16 December 2024. In the role, she will lead the marketing department across the company’s suite of brands, including Vodafone, TPG, felix, iiNet and Lebara.
She has extensive experience leading teams across commercial, brand, marketing and customer experience, having worked with household brands such as Vodafone, IKEA, Westpac, Commsec and Aussie Home Loans.
Kieren Cooney, group executive, consumer and data & analytics welcomed Darley to the team and said: “She is a powerful advocate for the customer and an enthusiastic, innovative and creative leader – a perfect fit for the senior leadership team here at TPG Telecom.
“Rebecca is joining the business at a crucial time as we prepare for our biggest and best ever year in 2025.”
Darley of her appointment: “I worked at Vodafone 15 years ago – and loved it. And now to return as the chief marketing officer at TPG Telecom is hugely exciting. TPG Telecom has an incredible portfolio of brands, led by an exceptional team that’s built such a fantastic culture. It is an opportunity I couldn’t resist – I can’t wait to get stuck in!”
Her appointment follows the decision of current chief marketing officer, John Casey, to step back from his role.
Cooney said: “John is an incredible leader who has made a massive contribution to our culture, our commercial performance and the strength of our stable of great Australian brands.”
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Top image: Rebecca Darley