Reader's Digest reveals Australia's most-trusted brand

Dettol is Australia's most trusted brand, according to an annual Reader's Digest poll. Over 2,400 Australians answered the 14th independently commissioned survey, which also found that Hills Hoist is Australia's most iconic brand, while Guide Dogs are the nation's most trusted charity.

Australia's Most Trusted Brands in 2015 are:
1 Dettol
2 Dulux
3 Colgate
4 Band-Aid
5 Dyson
6 Parker Pens
7 Panadol
8 Sony
9 Twinings
10 Lipton

“Many purchases are made with the heart and, even in this digital age, it’s the brands which continue to offer quality and substance that hold our trust,” noted Australian Reader’s Digest editor-in-chief, Sue Carney.

“But it also has to be acknowledged that the process of winning our trust has shifted dramatically, with many people preferring the testimonials of their fellow consumers on social media.”