Married At First Sight has launched on Channel Nine for 2023, going up against Australian Idol and Australian Survivor: Heroes V Villains in a big night for commercial television.
With a five city metro audience of 840,000, Nine is reporting that the launch also brought in a regional audience of 273,000 and a BVOD audience of 177,000. All up, this brings the total national audience to 1.29m.
MAFS recorded a Live BVOD Audience of 111,000 (up 18% year-on-year), the highest ever Live BVOD audience for a launch episode of the show. It also achieved a Live + VOD BVOD Audience of 177,000 (up 13% Year-on-Year).
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Married At First Sight
In key demos, the launch came in as top program for people 25 to 54, 16 to 39 and GS+Child. It was also the top entertainment program with Total People. MAFS has come in as a timeslot winner with all key demos and Total People across the five city and in all major capitals
The launch episode of MAFS in 2022 debuted to a five city metro audience of 869,000, before lifting to 1.826m in total TV – a 58% increase on its overnight ratings.
MAFS previous launch audiences (metro):
2015: 1,143,000
2016: 769,000 (First series that year)
2016: 769,000 (Second series)
2017: 826,000
2018: 914,000
2019: 1,006,000
2020: 1,154,000
2021: 964,000
2022: 869,000
2023: 840,000
Speaking to Mediaweek, executive producer Tara McWilliams said that it was hard to “pinpoint” one thing to be excited about in the 2023 season.
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“Last year really revolved around an arch rivalry between two women and how that affected their relationships in the group. This year, a lot of the content comes from issues within relationships.
“So it’s less about two people with outside relationships going head to head, and more about the dynamics within relationships.”