JOLT has appointed Randall Taylor as senior data, strategy and insights manager, as the network prepares to scale its data and audience intelligence offering.
Taylor will support JOLT’s business, using his experience to leverage JOLT’s first-party customer data and third-party data partners to create audience-led insights for brands.
He brings more than a decade of experience in insights and data partnerships to the role. Taylor joins the sustainable DOOH network after four years at JCDecaux Australia, where he was most recently senior manager – data partnerships and innovation.
Prior to this, he held research and insights roles at Domain.com.au and Val Morgan.
Doug McNamee, JOLT chief executive officer, said: “Randall brings a wealth of data and audience intelligence expertise to JOLT, particularly in the out-of-home space, along with a passion for innovation. His appointment demonstrates JOLT’s commitment to rapidly expand our data offering, ensuring it continues to deliver rich audience insights for our partners.”
Taylor said of his new role: “I’m excited to be joining JOLT during this exponential growth phase. JOLT’s audience opportunities are unique in market, and the ability to connect advertisers with roadside and engaged EV-charging audiences will continue to grow as adoption of electric vehicles ramps up.
“The hybrid opportunity to reach audiences across JOLT’s digital out-of-home and in-app proposition unlocks rich storytelling opportunities for brands, with JOLT’s growing, and valuable, audience.”
JOLT continues to grow its multi-channel advertising offering, recently adding video and media ads to its suite of mobile advertising products, to further capture attention and drive engagement among audiences.
JOLT is working to expand both its network and advertising partners globally. It recently announced plans to roll out 130 additional new digital advertising screens across Sydney, backed by funding from the NSW Government, expanding its reach across metro Sydney in high-traffic areas.
It follows major agreements to roll out thousands of EV chargers across Canada, and the growth of JOLT’s UK and New Zealand EV-integrated, digital out-of-home networks.
Taylor’s appointment is effective immediately and follows the recent appointment of Donna Tauro as group sales manager.
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Top image: Randall Taylor