Raiz Invest has announced the continuation of its strategic collaboration with Seven West Media, revealing a significant media investment for 2024. The forthcoming Raiz Your Game campaign, set to debut during Seven’s Big Bash League cricket series and prominently featured in the Boxing Day Test, will feature Trent Copeland. Additionally, the campaign will extend throughout the year with Abbey Holmes covering the AFL and AFLW seasons.
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Raiz Invest, an Australian mobile-first financial services platform aimed at enhancing investing, savings, and financial education, is set to leverage this media partnership for maximum exposure.
The collaboration, which started in 2021, saw Seven West acquire a strategic stake in Raiz through a $10 million share placement, providing access to Seven’s network of broadcast television, publishing, and digital media assets, that reaches over 19 million Australians monthly.
The Raiz Your Game campaign, a joint effort with Seven West’s 7RED and Red Engine creative teams, is designed to emphasise the Raiz Round-Up feature. The campaign showcases how Australians can invest small amounts through rounding up everyday purchases, illustrating the platform’s user-friendly approach. For instance, a $3.50 coffee transaction would be rounded up to $4.00, with the 50 cents directed towards the customer’s chosen portfolio.
With a focus on demystifying investment opportunities and dispelling the notion that lifestyle changes are necessary, the campaign aims to connect with more Australians. Raiz has achieved significant milestones in 2023, experiencing a 19.1% YoY growth in Funds Under Management, surpassing $1.1 billion, and distributing over $100 million in dividends to customers.
Brendan Malone, managing director and chief executive officer of Raiz Invest, expressed enthusiasm for the Raiz Your Game campaign, stating, “Designed to demonstrate that customers do not need to change their lifestyle to start investing, the campaign aims to demystify what can be an exciting and daunting opportunity for new investors.
“We’re pleased to have Trent Copeland and Abbey Holmes on board for the campaign as we look to expand our reach and connect with even more Australians in 2024.”
Katie Finney, director at 7RED, praised the campaign’s strategy, stating, “The Raiz Your Game campaign strategy and execution exemplifies best-practice integration, seamlessly harnessing on-air talent within a contextually relevant environment.
“The campaign is designed to captivate and inform, and we’re eagerly anticipating its impact in driving increased awareness and uptake of Raiz products.”
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