The Australian commercial radio industry has launched You’re the Voice, a nationwide mental health initiative for Australians who are in need of mental health support right now or want to offer support to others.
It has launched on Monday, March 20, to coincide with the UN International Day of Happiness.
You’re the Voice mental health initiative is supported by the major commercial radio networks, SCA, ARN, NOVA, ACE, NINE and SRN, with an on-air education campaign led by Australian World music star and mental health advocate Mitch Tambo.
Eight national mental health organisations are part of the campaign: Beyond Blue, 13Yarn, Lifeline, the Suicide Call Back Service, MensLine Australia, Kids Helpline, Open Arms and Support Act.
Georgie Harman, CEO of Beyond Blue said, “We encourage people to seek mental health support at the first sign they’re not feeling like themselves, because reaching out before you’re in crisis can make it easier to bounce back.”
One out of two Australians will experience mental health issues in their lifetime. The commercial radio mental health campaign aims to allow people – no matter where they live or what circumstances they face – to reach out to the mental health organisation that best meets their needs.
Ford Ennals, CEO of Commercial Radio & Audio said, “Commercial radio does an amazing job at connecting people; as entertainment, information, music or as a friendly voice.
“The You’re the Voice mental health initiative is the first time that commercial radio stations across Australia are coming together on this issue, which affects all of us. The campaign will run across the major commercial radio networks for 4 weeks and will encourage listeners to go to the Commercial Radio website to get contact details of mental health organizations.”
The mental health campaign is fronted by First Nations’ Sony Music recording artist Mitch Tambo, who is a proud Gamilaraay man and mental health ambassador, as well as a qualified social worker.
Tambo said, “As a social worker and First Nations Australian artist, I know first-hand about how important it is to share stories, and to reach out when help is needed.
“My Voice is my power and your voice is your power. This campaign encourages you to use your voice – your power – to stay safe and well.”
“You’re the Voice is instantly recognisable, and a call to action for people to go to our website which links people with services that offer support. Our thanks to Mitch Tambo, Sony and the publishers, for supporting this mental health initiative,” Ennals added.