QMS, one of Australia’s leading digital outdoor advertising companies, has made a significant leap forward in its Sydney network expansion. This year, QMS officially secured nine highly coveted digital out-of-home (DOOH) assets from Transport for NSW, marking a major milestone in its growth.
The new partnership sees QMS adding digital advertising locations at some of Sydney’s most high-traffic and strategic sites. These include prime locations at Cremorne on Military Road, Crows Nest on the Warringah Freeway, Maroubra on Anzac Parade, North Ryde on Epping Road, Wiley Park on King Georges Road, and Blakehurst on the Princes Highway. Notably, each of the nine new digital billboards will be powered by 100% Green Power, highlighting QMS’s commitment to sustainability in its operations.
This addition significantly increases QMS’s reach, contributing 20 million extra impressions each week. The expanded digital network now enables QMS to reach a staggering 92% of Sydney’s population every week, further solidifying its dominance in the market. According to MOVE 1.5 2024, the expanded network is poised to have an even greater influence over the Sydney audience, becoming an essential tool for brands and advertisers.
Tim Murphy, QMS’s chief sales officer, expressed his enthusiasm about the expansion, stating, “QMS is now the home of Sydney’s most prestigious digital out-of-home assets, situated in the most sought-after locations. This partnership with Transport for NSW, along with our existing high-profile collaborations with entities like the Australian Turf Club’s Rosehill Gardens Racecourse and the City of Sydney digital street furniture network, positions QMS as a significant player in the market.”
Murphy further highlighted the rapid growth of QMS’s digital network, noting that the company’s large-format digital presence in New South Wales has expanded by over 40% since mid-2023. With exclusive control over assets such as the M2 Motorway and a substantial presence in the City of Sydney, QMS is now in an unmatched position to influence audiences across the region for years to come.
The partnership with Transport for NSW has already generated significant interest, with high demand for these premium digital assets from agencies and clients. Murphy added: “This new partnership is a game changer for QMS. We’ve had a clear strategy to build a compelling and balanced network for our clients and agency partners in Sydney. Our enhanced Sydney solution is already being embraced by brands as they effectively influence a broad range of audiences at scale through our premium digital network.”
Source: MOVE 1.5 2024, P14+