QMS Sport bolsters team – MCN national sales executive signs on

• Bonney’s key responsibilities will be to continue to grow QMS Sport’s presence and relevance

QMS Sport has announced three senior appointments across sales and research and insights.

The first of these appointments is Shae Bonney (pictured) who joins QMS Sport as general manager – sales. Bonney provides over two decades of sales and industry experience. Previously at MCN as national sales director, Bonney was a key driver of broadcast sales assets for Foxtel, Fox Sports and Network 10.

Bonney’s key responsibilities will be to continue to grow QMS Sport’s presence and relevance in market, using his experience and strong agency relationships to lead growth nationally.

On his new appointment, Bonney said: “I am really excited to join the QMS Sport team, who continue to develop an exciting portfolio of assets across Australia’s major sporting codes, teams and venues. Add to this, their vision and investment in digital technology from the field to the screen which is positioning QMS Sport well into the future.”

In addition to Bonney, QMS Sport has also hired Kurt Allison as Brisbane sales manager and Clara Martello to the newly created function of research and insights Specialist.

Allison joins QMS Sport most recently from media agency Ikon and prior to that Channel Nine Brisbane, whilst Martello who will be responsible for driving accountability and new data initiatives, previously led the strategy function at Initiative Melbourne.

Mark Pejic, CEO QMS Sport said: “We are bolstered by the continued investment QMS is committing to the expansion of the QMS Sport business both here and internationally. These senior appointments are testament to the future growth of the sport business and enables us to deliver on our promise to connect brands to millions of highly engaged fans. In the current media landscape of content increasingly viewed in time shift and on demand, sport remains the last genre to be viewed the majority in real time. Highly engaging and brand safe, Sport delivers the perfect environment for clients to effectively communicate to their audiences.”

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