QMS has renewed its partnership with The Royal Children’s Hospital’s Good Friday Appeal to support the 2024 fundraising campaign in Melbourne.
Since 1931, the Good Friday Appeal fundraiser has enabled The Royal Children’s Hospital in Melbourne to provide state-of-the-art equipment, technology, and patient and family-centred care programs.
Each year, all community sectors unite to raise money for The Royal Children’s Hospital, culminating in a telethon broadcast by Channel 7 on Good Friday. In 93 years, the Good Friday Appeal has raised over $444 million to create change for sick children and their families.
The partnership sees media support extend across QMS’ network of digital large format sites around Melbourne.
QMS chief operating officer, Sara Lappage expressed that this year’s campaign will be the biggest yet, reaching across more of QMS’ digital network.
“It’s a privilege to increase awareness of the Good Friday Appeal for The Royal Children’s Hospital which – thanks to continued community support and donations – is at the forefront of paediatric care,” she said.
The Royal Children Good Friday Appeal executive director, Rebecca Cowan said: “This year, the community will be introduced to Faces of the Appeal – Emily and Finley – both of whom are currently being treated at The Royal Children’s Hospital.
“We can’t wait for Australia to meet them and hear their stories, and we look forward to another successful Good Friday Appeal with the help of QMS,” she said.
Donations can be made online as well as through the Good Friday Appeal Telethon on March 29.
In December, QMS chief executive John O’Neill predicted the company will experience double-digit growth in 2024 as the out-of-home industry continues to experience strong growth in ad revenues despite the tough economic headwinds.
O’Neill told Mediaweek that the long-awaited arrival of the audience measurement system MOVE 2.0 (Measurement of Outdoor Visibility and Exposure) will help the industry deliver similar growth in 2024.