QMS has launched what it is labelling one of the most iconic and powerful sites in Melbourne, The Victoria.
Spanning a huge 33 metres long, the site dominates the landscape as it wraps itself around the intersection of Victoria and Hoddle Streets in the heart of Richmond.
The tri-structure and sheer scale of the digital billboard ensures maximised viewing across three traffic directions at the notoriously congested intersection.
Delivering more than 2.7 million contacts per month, The Victoria provides advertisers with an opportunity to engage with a young, highly active and professional audience.
QMS Australia CEO John O’Neill said: “As we continue to deliver truly landmark digital billboards, we are proud to launch The Victoria – a standout digital in a standout location. Our portfolio of iconic digital billboards in this major inner Melbourne city area is unparalleled, providing our clients with a quality platform to hero their brands and create meaningful connections with their audiences.”
Inaugural advertisers on The Victoria include Network Ten, Maserati, ANZ, 7/11 and Vodafone.