QMS turns on Brisbane dynamic digital

The campaigns deliver creative messaging triggered by local weather conditions

QMS Media has recently switched on three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI that each deliver creative messaging triggered by local weather conditions.

MORE: QMS boss Barclay Nettlefold talks outdoor acquisitions

Powered by the QMS’ Digilab, Suncorp launched its Proud to Protect campaign across Queensland using real time weather feeds sourced from the Bureau of Meteorology, to dynamically communicate storm and weather warnings based on the local environmental conditions and temperature.

Everyone’s favourite weather predicting Yak has returned, in Carlton & United Breweries’ latest digital campaign for their new product Wild Yak Pacific Ale.

And finally, insurance company AAMI has also applied weather trigger technology across its latest campaign for its Roadside Assistance service, based on sunny, rainy, cloudy and windy weather conditions at each digital billboard location.

As with Wild Yak the campaign will run nationally, with supporting brand creative displayed across QMS’ static and digital portfolio to complement the weather triggered campaign and to build brand awareness amongst the target audiences.

QMS CEO Barclay Nettlefold said “These three new dynamic campaigns are a prime example of how more clients are realising the combined power of digital and static outdoor to deliver memorable, highly targeted and engaging integrated campaigns.

“As leaders in digital outdoor we are proud to deliver such strong, engaging, and relevant campaigns across our digital network. By working with the Bureau of Meteorology to access local weather conditions, we are able to contextualise advertising and provide our clients with the opportunity to engage with their audience with increased cut-through and noticeability.”

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