QMS has announced an innovative new 12-month exclusive annual programmatic campaign with Schwartz Media, publisher of The Monthly, The Saturday Paper and 7am.
Running throughout 2023, the campaign will utilise the digital outdoor media company’s programmatic digital out-of-home (pDOOH) solution to promote The Saturday Paper and The Monthly across its digital network, including the City of Sydney and digital large format assets in Melbourne and Canberra.
The campaign is the first of its kind for QMS, which has been leading the industry with programmatic OOH solutions since 2019.
Laura Wall, QMS head of programmatic sales, said: “We are thrilled to work with a premium publisher like Schwartz Media on this long-term campaign.
“It is a privilege to deliver the first pDOOH campaign of its kind that is built to optimise connection with more educated and professional audiences like those of The Saturday Paper and The Monthly across our network.
“Programmatic DOOH continues to grow across our network as new and existing agencies and brands realise the ease in which buying a digital and data-driven network offers.
“Every day we are seeing more clients understand the precision, control and flexibility offered by programmatic as enhancements to their DOOH and wider omnichannel strategies.”
Schwartz Media’s head of marketing and partnerships, Caraline Douglas, said: “We are excited to see the impact that this campaign will have on our audience growth goals for The Monthly and The Saturday Paper.
“With a view to outdoor becoming a regular part of our marketing mix, incorporating QMS’ pDOOH offering is an important step for us as we look to increase our brand awareness and grow our audience of highly engaged readers and listeners.
“We’ve seen incredible audience growth over the past few years, and these marketing efforts are key to ensuring we continue to do so,” Douglas added.