QBE Insurance and the Sydney Swans have launched an out-of-home brand campaign that celebrates their 38-year strong partnership.
As the Swans challenge for their first premiership since 2012, QBE’s campaign will seek to rally Sydney siders behind them.
The hero visual in the OOH ads features player Isaac Heeney celebrating on the field at the Sydney Cricket Ground, with QBE’s branding displayed in the background.
The campaign also wraps Sydney’s trams in QBE’s signature cyan, while inside the carriages, there are posters with a creative twist on the typical tram line map, where each stop represents a pivotal game in the Swans’ journey to the finals this year.
David Hirsch, general manager of marketing, QBE Australia Pacific, said: “This campaign is about more than just celebrating a successful season; it’s about honouring the resilience and passion that the Swans and their fans have shown over the years. We’re proud to have been part of this journey and look forward to what’s next.”
The QBE and Swans campaign comes as The Core Agency also launched a new integrated campaign for Just Better Care this month.
The creative agency’s campaign for the in-home aged care and disability support services provider features 15-second vignettes highlights how the provider offers individual services to every customer.
“Our latest campaign authentically demonstrates the individuality in which Just Better Care empowers its customers,” Jon Skinner, co-founder and creative partner at The Core Agency, said.
“It’s great to show older Australians and people living with disability continuing to be active with their hobbies and passions all whilst remaining engaged in their communities.”
Alison Chandler, chief executive officer of Just Better Care Australia, added: “One brand value that has remained consistent in our 19 years of operation is that the customer always comes first, and that each person has choice and control over their services, this campaign only serves to reinforce and celebrate this benefit for all our customers.”
See also: The Core Agency launches new campaign for Just Better Care