Qatar Airways has launched an AI-powered ‘Qatar Airways Adventure’ campaign.
The immersive experience offers holiday-centric moments, including an elf, snowman, gingerbread, and cheerful characters, inviting participants to star in their personalised holiday-themed Qatar Airways film.
Users can create and share unique, festive-themed face-swap creations, which provides a fun and interactive layer to the campaign and encourages users to engage and share.
This can be done by spotting the festive characters in a few select scenes to star in their adventure and find a hidden reward in QVerse once their video is created.
Qatar Airways is further engaging audiences by introducing a giveaway where participants can win two Business Class tickets by creating and sharing their AI-generated festive videos.
Babar Rahman, Qatar Airways senior vice president of global marketing and corporate communications, said: “The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through our AI Adventure campaign.
“This festive twist reinforces Qatar Airways’ innovation in creating unique, memorable experiences for our customers globally.”
Closer to home, Australian budget airline Jetstar recently launched a summer holiday campaign with creative agency Thinkerbell. The content series, Seeking Sandmates, tells the story of a Sandman on his quest to find other Sandmates and avoid spending Christmas alone.
Sandpeople will pop up across TV, Social, OOH and Online during the Christmas Holidays.
“We may not have snow here in Australia at Christmas, but we do have more sandy beaches than anywhere else in the world and an airline that can get you to them, for very little,” Tom Wenborn, chief tinker at Thinkerbell, said.
“Let’s hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country,” he added.