PubMatic announced the upcoming appointment of James Young as regional director for Australia and New Zealand.
Young’s will into the role from the beginning of September 2023 and lead the ANZ team, managing strategy, sales and operations for PubMatic in the region as the company continues to focus on delivering effective, innovative, and responsible media solutions to publishers and advertisers.
Young said of his appointment: “The ANZ market has enormous potential for growth, and I’m excited that I’ll be part of a company that is at the forefront of the digital advertising industry.
“I look forward to working closely with PubMatic customers and partners to drive success in the region.”
Prior to PubMatic, Young was the managing director, Australia, for Magnite, and also held senior roles with Telaria, The Guardian, and eBay. He is co-chair of the IAB Video Council.
Jason Barnes, Asia-Pacific chief revenue officer, PubMatic, welcomed Young’s appointment and said: “PubMatic is in a period of significant growth and James’s pedigree in the digital advertising market and experience with broadcast on demand advertising will bring incredible value to the team and our publisher and advertiser customers.”
Business highlights for Pubmatic over the last year saw the company end 2022 with estimated market share of 4% – 4.5%. The company also processed 159.1 trillion impressions, an increase of 72% over 2021.
Pubmatic also signed on new and expanded relationships with 429 publishers in 2022. They also experience customer growth in retail media and CTV included Kroger, Rakuten and most recently TiVo and Roku.
Pubmatic also signed new and expanded relationships with 28 ad buyers including GroupM, Havas, and Horizon.
Last year, Young spoke to Mediaweek about Magnite’s study, Live and Kicking: An In-Depth Look At Live Streaming in Australia, which has claimed that sports streamers are more responsive to advertising than traditional TV watchers.
The study found 82% of all Australian OTT users can be classified as live streamers according to the study, and many stated that they often remember the ads seen (39%) and discuss the ads with someone (32%) after the fact.
Young spoke about what these findings mean for the industry.
See also: Sports Streaming: Magnite’s James Young on the power of advertising through live sport