Prue Cox
• Gereurd Roberts moving to be Pacific general manager, food, family and home
Pacific Magazines has appointed of Prue Cox to the role of commercial director.
Peter Zavecz, CEO, Pacific Magazines, said: “Prue Cox is widely regarded as one of the country’s best multiplatform media sales executives. Not only are her digital sales and technology credentials second to none, but her ability to drive business transformation to deliver commercial results is equally impressive.
“Her appointment is indicative of our rapid digital evolution and multiplatform audience strategy. We are delighted to have her on board.”
Cox has over 16 years of digital media experience. Most recently she was chief commercial officer at NewsLifeMedia, during which she led the sales transformation process. Previously she was managing director taste.com.au and kidspot.com.au.
Other previous experience includes roles at Cafescreen DOOH network (during which she led the launch of Australia’s largest free Wi-Fi network), Platform Nine (a startup branch of ninemsn) and Yahoo7.
Cox said: “I look forward to accelerating Pacific’s digital sales strategy, leveraging our relationships with Seven West Media and helping clients exploit innovative new opportunities.
“The culture and strategic focus attracted me to Pacific – and it’s exciting to join a business on the cusp of an impressive digital future.”
Gereurd Roberts was appointed in May 2016 as general manager, food, family and home – overseeing the strategic development of Pacific’s leading group of celebrity, real life and homes titles and new trio of digital food brands. He continued as commercial director until a replacement was found and will now step full-time into the GM role.
Commenting Roberts said: “Prue has a fantastic industry reputation, stellar client relationships and a focus on building high-performance teams. Combined with her proven digital operations and commercial experience, this makes Prue the perfect candidate to help take our business into the future.
“It’s a pivotal time at Pacific as we continue our digital transition, launch innovative new brands and drive multiplatform content and sales solutions. We look forward to Prue joining the team.”
Cox will report to Peter Zavecz. She commences on Monday 18 July.