Digital media consultancy Prophesy Digital has announced a new workshop tailored for pharmaceutical marketers, diving deep into the evolving landscape of online healthcare marketing.
The Mastering Digital Media for Pharma workshop, set for Thursday, 24 April in Sydney, is designed to help national pharmaceutical marketers navigate digital media with confidence and compliance.
Prophesy Digital founder and digital media strategist, Mehrak Saheb, said: “Digital media has become one of the most critical channels for reaching healthcare audiences, and the pressure is on for pharmaceutical marketers to master the space.
“We know digital is a prime channel for reaching consumers, whether it’s those in immediate need of solutions or support, those looking to share their experiences or people seeking connection,” Saheb said.
The in-person session will explore Australia’s digital healthcare landscape, offering insights into pharma-specific media strategies, key digital channels, and their role in the patient journey. It will also address data privacy and measurement challenges in a post-cookie world.
Prophesy Digital will be running the Mastering Digital Media for Pharma.
Saheb added: “There’s also been much talk across the industry about the growing role of social media in the patient journey and its influence on how people navigate their healthcare journey. We’ve seen a rise in people following health-related influencers on social media platforms, engaging in discussions online, and observing others’ health journeys, particularly for long-term or ongoing conditions.
“With this workshop, we’re hoping to explore the Australian digital healthcare sector’s current state of play and unpick the role that each channel plays when it comes to interacting with consumers.
“Our goal is to give marketers the confidence to create platform-based, consumer-led strategies that build trust, engage audiences and ultimately, achieve better brand outcomes,” she said.
Digital media is a critical health information source for Australians. A 2024 Journal of Paediatrics and Child Health study found 89% of Australian parents use search engines for child health information, while 43% of parents of children with chronic illness turn to social media.
The digital media workshop will be held in Sydney at Three International Towers, Barangaroo on Thursday, April 24 from 9.30am – 5pm, and places are limited to six attendees.
To register, visit https://prophesydigital.com.au/workshop/
Pictured: Mehrak Saheb