Melbourne independent media services agency Principle Media Group has lifted the lid on its new offices at Botanicca3 in Swan St Burnley.
Joined by a crowd of more than 60 Melbourne publishers, those in attendance included Andrea Salmon, Nine’s director of sales – Melbourne, Rachel Page, Seven’s national sales director – digital, Martin Medcraft, Foxtel Media sports, sales and partnerships director, and Peter Charles, Seven’s Victorian and national independent agency sales director.
Nine Director of Sales – Melbourne Andrea Salmon, PMG founder Chris Nolan, Nine Group Business Director Marc Ashton and SCA Account Director Alexandra Braybon at the PMG office opening in Burnley
Principle Media Group runs more than $170m in billings and has a client roster including Sportsbet, Bob Jane T-Marts, Swisse, Lottoland, and Netball Australia.
Speaking at the event, Chris Nolan, founder and director of PMG said: “We launched PMG five years ago as a professional services agency whose expertise is in media. Our goal is to help our clients outgrow their competition, and we have pioneered the Plan To Grow method, to facilitate this. We believe that we have codified the role media plays as a growth driver for business.”
Managing partner Peter Toone added: “Tonight marks an important milestone for PMG as we enter our sixth year in business, and the first in our new office. We believe we have built a sophisticated proposition to help our clients succeed. Coupled with the experience of our team, we think we are well set up for future growth”.
“Our publishing partners here tonight play a key role in that growth. We deeply value those relationships, and our ability to work together to unlock strategic and emerging solutions for our clients competitive advantage.”
PMG’s senior leadership includes Nolan, a former COO of Publicis Media in Australia, Di Richardson, a former chief strategy officer of UM Worldwide New York, and Peter Toone, former managing director of Starcom Melbourne.
Since launching in 2019 PMG, has grown to more than 20 clients and a team of more than 40 people, servicing clients based in both Melbourne and Sydney.
–
Top Image: Chris Nolan speaking at the opening of the new Burnley offices.