Prince Harry and Meghan Markle’s ‘Polo’ on Netflix: A new direction for the Sussexes?

Prince Harry and Meghan Markle Polo Netflix.

It’s a quieter, smarter move that shows how the Sussexes are evolving their brand, and it’s one worth paying attention to.

Prince Harry and Meghan Markle’s latest Netflix project, Polo, debuted globally today, 11 December 2024, and it’s a noticeable departure from the drama-filled productions we’ve seen from the couple in the past. The five-part docuseries focuses on the 2024 U.S. Open Polo Championship in Wellington, Florida, blending the worlds of elite sport and philanthropy.

But if you’re expecting another tell-all or royal exposé, this isn’t it. Instead, their on-screen presence is minimal, offering a more understated glimpse into their lives

The royals take a step back

Despite being executive producers, Harry and Meghan’s on-screen presence is minimal. Harry occasionally appears on the field or in connection with Sentebale, the charity he co-founded to support vulnerable children in Southern Africa. Meghan’s role is even smaller; she features briefly in the final episode, attending the Sentebale Polo Challenge with her friend Serena Williams to cheer Harry on.

This low-key approach feels worlds away from their explosive 2022 Netflix series Harry & Meghan, which thrust the couple’s personal lives and family tensions into the spotlight. Instead, Polo is more about the sport, its cultural impact, and its charitable ties.

A different kind of storytelling

With Polo, Harry and Meghan are redefining their storytelling approach. Instead of courting controversy, they’re focusing on purpose; using their platform to champion causes close to their hearts. This shift signals a maturing vision for Archewell Productions, which seems to be gaining momentum after delivering mixed results under their ambitious £80 million (AUD $160 million) Netflix deal.

For Harry, this series is clearly a passion project; a love letter to polo and its potential to make a difference through charity. For Netflix, it’s an opportunity to showcase the Sussexes’ star power in a more subdued, meaningful way, moving beyond the divisive drama of their earlier projects.

The business of brand Sussex

Even with limited screen time, Polo reminds us of Harry and Meghan’s ability to remain relevant. While the series doesn’t include explicit sponsorships, it shines a light on the luxury brands and cultural cachet that come with the world of the elite sport. For advertisers and media professionals, it’s a subtle demonstration of how their presence can elevate both causes and commercial opportunities.

Their Netflix partnership was always more than just a content deal; it’s about building a global platform for their brand. Whether they’re highlighting philanthropy, supporting businesses, or simply staying in the public eye, Harry and Meghan continue to blend personal influence with professional ambition.

Is Polo a new beginning?

While Polo may not generate the same level of buzz as their earlier Netflix ventures, it signals a strategic shift. By stepping back from the spotlight and focusing on causes close to their hearts, the Sussexes are rebranding themselves as quieter yet still influential cultural figures. For Netflix, the series represents another way to maximise their investment in the couple’s high-profile partnership.

Whether this approach resonates with audiences remains to be seen. Moving forward, Harry and Meghan appear to be playing the long game; focused less on making noise and more on leaving a lasting impact

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