• Mobile use at peak commute times reflects growing trend of entertainment on the go
Streaming entertainment service Presto has shared insights into its customers’ use of mobile devices to access the streaming service that indicate a rise in “commutertainment’”.
Presto has seen a well-defined surge in usage trends taking place during both the morning and evening weekday commutes for customers viewing their favourite Presto programming via mobile networks.
Viewing of Presto across mobile networks begins to rise around 6:00am, peaking at 7:00am before tapering off as the work day begins. The evening time peaks between 5:00pm and 6:00pm then slows around dinner time before increasing to spike at 9:00pm during normal viewing hours, where it more closely matches viewing via fixed internet access.
Shaun James, Presto TV CEO, said, “From the data we are seeing, it’s clear our customers are extremely comfortable using their mobile devices to access Presto to continue watching their favourite TV shows and movies.
“The prominent peaks of usage at the start and end of the traditional work day are definitely pointing to a trend in ‘commutertainment’ where people are taking their streamed entertainment with them in greater and greater numbers.
“It’s proving the point that people want to take Presto with them and continue watching the shows and movies they may have started streaming in the home on more traditional broadband networks.
“Whether its dramas like The Walking Dead, Mr. Robot or Wentworth; or comedies like Entourage, Modern Family and Parks and Recreation, we are seeing Presto customers consuming a diverse range of content outside of the home using mobile network plans.”
The news of Presto’s commutertainment findings comes as Presto TV announced it has secured seasons 1-7 of the US comedy The Big Bang Theory.