Poem has won McCain’s social media account in Australia and New Zealand, joining its portfolio of clients PlayStation, Amazon, Nespresso, Uber and Salad Servers.
The independent creative communications agency will develop and execute social media strategies that help the FMCG brand reach commercial and communications objectives.
Poem will be responsible for managing McCain’s social media channels, creating engaging content, and running product specific campaigns. The agency has already begun working on developing a comprehensive social media strategy for McCain across Australia and New Zealand..
“We’re thrilled to partner with McCain, an iconic brand that resonates with so many Aussies and Kiwis,” said Katie Raleigh, Poem managing director. “Social media has evolved dramatically, and today, creating ‘social-first’ content that earns attention is paramount.”
Alex Watts, Poem’s executive director of social and strategy, said: “McCain’s brief for the pitch was refreshing, honest, and a big challenge. We were delighted when it came across our table, and even more delighted to start this partnership. We’ve got something special cooking with the team and can’t wait to get it into the world.”
Alex Watts, Poem’s executive director of social and strategy, said: “McCain’s brief for the pitch was refreshing, honest, and a big challenge.”
The partnership comes at a time when brands are increasingly seeking innovative ways to cut through the noise on social media.
Poem’s expertise in developing earned creative, insight-driven strategies, combined with its deep understanding of the social and cultural landscape, makes it the ideal partner for McCain.
“We were impressed by Poem’s strategic thinking, creative approach, and ambitious attitude” George Woodcock, McCain Foods Australia’s media, social and PR marketing manager, said.
“We believe that Poem’s understanding of the evolving social media landscape and their ability to create engaging earned-first content makes them the perfect partner to help us connect with our audiences in new and exciting ways.”
George Woodcock, McCain Foods Australia’s media, social and PR marketing manager, said, “We believe that Poem’s understanding of the evolving social media landscape and their ability to create engaging earned-first content makes them the perfect partner to help us connect with our audiences in new and exciting ways.”