Indie creative PR and social agency, Poem has announced the appointment of Jessica Cluff as their creative director.
Formerly a creative director at One Green Bean, Cluff has spent the years in between freelancing and consulting for start-ups. Cluff’s appointment comes with a variety of new business projects and accounts for Poem including the Amazon Yes Day project, Uber Carshare and a social content retainer for Canva.
Poem expresses that Cluff”s appointment is unique due to her background in PR and stresses that it brings a unique perspective and skill set to her work, spanning earned communications, social media and digital content production.
“I’m proud Poem is at a stage where we’re able to hire senior people who are the best in the business at what they do, allowing myself and Rob to take a breath and focus on other areas of the business. Poem has always been at the forefront of earned creativity and under Jess’ creative leadership, we will continue to set new standards and break PR agency conventions” said Matt Holmes, Poem co-founder.
Katie Raleigh, managing partner and head of studio at Poem said, “Jess is an absolute unicorn within the industry. Finding a creative person who can think big and bold, whilst also innately understanding the human side of what makes an idea shareable or newsworthy, is extremely rare. We’re very lucky to have her as part of our industry-leading creative charge at Poem”.
Speaking on her own appointment, Jess said, “I’m thrilled to be at Poem. The diary-writing, Jewel-album-listening teenage girl in me always fancied myself a poet… and now I am! I’ve been watching Poem for a while, and I’m happy to see that they’re all as legendary on the inside as they seemed from the outside. I’m excited to keep making effective work that people care about here.”
Poem has also announced new hires in their Studio and Social team, hiring Hattie Morgan as producer and Georgia Crean as social account director.
“The future of PR is in applying human-centric PR thinking to all the channels and formats people are naturally consuming. PR agencies need the skill sets to be able to create, curate and spread creative publicity content, which means we need to look further afield than just your standard PR practitioners” said Rob Lowe, co-founder and managing director of Poem.