The Imperfects Podcast to join LiSTNR
From 7 January 2025, LiSTNR will be the official sales representation for The Imperfects.
This partnership brings together The Imperfects thought-provoking content with LiSTNR’s growing digital platform and AdTech Hub.
Hosted by The Resilience Project founder Hugh van Cuylenburg, his brother Josh van Cuylenburg, and comedian and actor Ryan Shelton and produced by Bridget Northeast, The Imperfects has built a loyal following through its honest and humorous exploration of mental health and self-improvement.
With more than 400,000 monthly listeners, the show features interviews with guests who vulnerably share their own struggles and imperfections, world-leading experts who dissect the subject of imperfection, and resident clinical psychologist, Dr Emily Musgrove.
van Cuylenburg said: “We love making our podcast – a show about our collective imperfections. But we’re a pretty small team, so it’s hugely exciting for us to be joining this fantastic, much larger team, at LiSTNR. We’re looking forward to a future supported by the incredible people in the LiSTNR sales team, allowing us to continue to make our imperfect show.”
LiSTNR original podcasts head of entertainment and culture, Sam Cavanagh, said: “The Imperfects have created a genre of their own; content that is equal parts funny and important, entertaining and challenging. We are so excited to have them join our lineup of diverse, high-quality podcasts. As Australia’s no. 1 podcast sales representation network, LiSTNR is the go-to destination for Australian content creators wanting to grow their audience, and marketers wanting to access addressable digital audio audiences.”
news.com.au debuts new investigative podcast – Witness: William Tyrrell
Hosted by journalist and News Corp Australia’s editorial director, audio, Dan Box, and executive produced by senior audio producer, Nina Young, the podcast sets out to uncover the truth about the police investigation into the disappearance of William Tyrrell.
The podcast will be released weekly with episodes to run until the end of the year. It will be supported by extensive editorial coverage on news.com.au incorporating real time reporting on the inquest into William Tyrell’s disappearance, due to resume public hearings in November.
News.com.au editor Kerry Warren said: “William Tyrrell’s disappearance is one of those few crimes that almost everyone across Australia knows of, and yet so little about this tragic case is really understood. In this podcast, news.com.au aims to answer all those outstanding questions and reveal the truth about the police investigation into the little boy in the Spider-Man suit.
“As the biggest news site in the country, we can provide an unrivalled spotlight on this case. Our team has spent almost two years working on this project and this is the kind of journalism that sets news.com.au apart.”
Box is one of few reporters to have covered William Tyrell’s disappearance over the 10 years since it happened on September 12, 2014.
“So much of the investigation into William’s disappearance has been kept secret over the 10 years since he went missing,” he said. “In that time so many people’s lives have been damaged by the fall-out, in ways that no one seems to talk about today. We’ve spent the past two years investigating the police investigation, and what we’ve found still shocks me.
“A lot of different people have worked on this series over the past two years and I’m grateful to all of them. We’ve worked hard to do the story justice.”
Australian comedians the Fairbairn Brothers launch a new season of their podcast via MIK Made
Sketch comedy duo and brothers Lachlan and Jaxon Fairbairn are back with a brand new season of their podcast, The Fairbairn Podcast.
Each episode is a 45-minute hang out with the duo filled with banter about things that piss them off, soap box moments about things that don’t matter, and unique solutions to problems that never were an issue to begin with.
Produced by MIK Made and launched this week, the new podcast is available to stream on Spotify + Apple and episodes will be launched weekly.
Wanda Pogue joins Adam Ferrier and Brent Smart on Black T-Shirts
In this episode of Black T-Shirts, Wanda Pogue, CSO of VanyaMedia, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories. Wanda talks about the value of creatives who make, and strategists who focus on strategy after the idea.
Wanda also explains the concept of putting vast amounts of creative ideas into the world, listening carefully, and doubling down on what works. This model takes them from social posts to Super Bowl ads with confidence.
Nova Podcasts’ Rachel Corbett on signing new programs, educating media agencies and podcast strategy
Head of podcasts and digital content at Nova Entertainment Rachel Corbett says because podcast audiences take a while to build, Nova “[is] not in the business of being able to wait for three years for a show to really hit its stride.”
“We need to build an audience quickly,” Corbett told Mediaweek.
“[At Nova] we look to bring on board hosts that have an established relationship and strong engagement with their audience.
“Ideally, we want those people who have already invested time with the people that they love on whatever platform it is, and then come across to the podcast. Having those people that we know have built a strong community already is really important when we’re starting a show from scratch.
In September, Nova Podcasts strengthened its reach with 18 to 34-year-old listeners by adding the One Daydream Network’s Just for Girls and Where’s Your Head At? podcasts to its line-up.
Just for Girls and Where’s Your Head At? are created by the newly established One Daydream Network, a podcast production company who produce Australian podcasts across a range of genres.
These signings form the start of a partnership between the One Daydream Network and Nova Entertainment.
“It’s also really important for us to have talent, particularly when we’re looking at commercial potential,” she said.
“We don’t make things that we don’t feel very confident will sell. We are always in close conversations with the commercial department when we’re thinking of partnering with anybody or coming up with anything brand new internally.
“It always has to have commercial interest buy-in, and we have to feel confident that the sales team will be really chuffed to take it out in the market.
“We also need people on board the network who are really comfortable with partnering with brands and who are really happy to read scripts for brands and even potentially, extend out on their social pages with brands, because [brands] are really interested in that.”