Podcast Week: Online Business Guide, Please Explain, Apple Watch

Mediaweek editor James Manning rounds up all the latest news from the podcast world.

New from PodcastOne: Bernadette Schwerdt’s online business guide

Launching on PodcastOne next week is Bernadette Schwerdt’s How To Build An Online Business.

The series is being billed as “the ultimate guide to launching and growing a business online”.

Schwerdt is an author and a commentator for ABC TV, and contributor to BRW, Mamamia, The Australian Financial Review and Sky News.

Bernadette Schwerdt

The series is recommended for people with a crazy idea, a hobby, a business or special expertise.

Best-selling author and digital marketing specialist Schwerdt reveals the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multimillion-dollar businesses.

The series promises to help listeners identify the best business ideas to pursue, guide them on how to set it up and give them strategies to grow it quickly using low-cost tools.

For those with existing businesses, they will learn how to maximise online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.

Featuring interviews with some of Australia’s most successful disruptors, Schwerdt reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the shortcuts to building an online business.

Listen to Bernadette Schwerdt’s online business guide here next week.

Listening to podcasts made easy on the Apple Watch

With the new software upgrade to watchOS 5, listeners can use the Podcasts app to play shows and episodes.

Apple’s instructions: If you have an Apple Watch Series 3 or later, open the Podcasts app on your Apple Watch, scroll up, then tap Library. You can also use Siri to play shows from the Apple Podcasts catalog. On any Apple Watch with watchOS 5, you can sync Apple Podcasts to your watch.

By default, all your Apple Podcast subscriptions sync to your Apple Watch when it’s charging. Episodes are automatically removed from your Apple Watch after you listen to them, and shows that you subscribe to refresh automatically with new episodes.

If you want to manually choose podcasts to sync, open the Apple Watch app on your iPhone, go to My Watch > Podcasts, and tap Custom. Then choose shows with episodes in your podcasts Library to sync to your Apple Watch.

For more information from Apple look here.

Tory Maguire hosting new weekly podcast for The Age & The SMH

Fairfax Media and some of its contributors and staff have dabbled in podcasts but they are starting to ramp up production. This week it told readers about a new weekly podcast:

This week we launch our latest podcast Please Explain. Hosted by national editor Tory Maguire, with regular contributors such as David Crowe, Peter Hartcher, Adele Ferguson and Stephen Bartholomeusz, we cut through the noise and give you an insight into the stories that drive the nation.

Maguire taps into the best of The Sydney Morning Herald and The Age newsrooms and gets to the heart of the political, business and world issues that matter to Australians each week.

Executive editor of The Herald and The Age, James Chessell, said audio was becoming an increasingly important way for journalists to tell stories.

“Part of the job of producing quality, independent news and analysis means our best stories – and best journalists – must be available on this engaging, immediate format,” he said.

“Our audiences have made it clear they want more journalism that helps them better understand the factors driving and disrupting national affairs in Australia.

“News will always be at the heart of what we do including Please Explain but the podcast also provides our audiences with context and insight they can trust. Some of the revelations from Canberra this week are another reminder that not all sources of news come without an agenda.”

Ben Groundwater’s Flight Of Fancy

Another podcast launched off the back of a newspaper is Ben Groundwater’s Flight Of Fancy. Groundwater is an award-winning travel writer and he hosts the podcast for Fairfax Media’s wildly successful Traveller.com.au brand.

Recent topics have included why Africa should be on everyone’s bucket list and tips for travelling (almost) plastic free.

Listen to Flight Of Fancy here.

The Guardian & others use podcasts to engage with audiences

Other news publishers are players in the podcast space too. The Guardian Australia’s Lenore Taylor and Katharine Murphy host the weekly Australian Politics Live podcast that is now 75 episodes old and drops weekly.

Also from The Guardian Australia is the not-so-frequent Behind The Lines podcast that features journalists from the newsroom talking about their stories.

Listen to Australian Politics Live here.

New appointments at PodcastOne

David Edgley has joined PodcastOne in a new position of social media and digital marketing manager and Emma De Martino in a new role of sales coordinator Sydney

Edgley recently worked for ITV Studios Australia on Love Island in Majorca. Before that he was with Network Ten and Seven West Media in social media roles.

De Martino was most recently a producer at audio agency Eardrum.

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