Podcast Week: Podcast Ranker, Casefile moves to Acast, Kim Anderson’s leadership secrets

podcast

Nat Harvey on Uncomfortable Growth.

Podcast Ranker October 2024: Hamish & Andy #1, News Corp’s Bronwyn lifts

LiSTNR’s Hamish & Andy is #1 on the October 2024 Podcast Ranker with 934,394 monthly listeners and 1,853,900 monthly downloads.

News Corp Australia’s Bronwyn podcast lifted 23 spots to take rank #14. It recorded 263,319 monthly listeners and 489,608 monthly downloads.

The highest debut on the chart for the month was Missing Niamh from Audioboom, in at #38.

LiSTNR reports that it has grown its total sales network audience month-on-month to more than 7.2 million monthly unique listeners.

LiSTNR’s growth is driven by many of its owned and operated podcast titles, together with LiSTNR’s global partner titles from SiriusXM and Wondery. In October, Happy Hour with Nikki & Lucy grew its audience once again, increasing by 22.9% month-on-month to a record 335,723 monthly listeners. The Marty Sheargold Show led the way with radio podcasts, also increasing by 22.9% month-on-month.

“As Australia’s number 1 podcast sales representation network, LiSTNR continues to deliver audience growth, which in turn is driving the overall growth of the Australian podcast marketplace. LiSTNR’s premium AdTech Hub continues to provide clients with more effective advertising campaigns that exceed ROI expectations,” reflected executive head of LiSTNR audience and growth, Grant Tothill.

“To see growth across both our owned and operated titles, together with global titles through our international partners such as SiriusXM and Wondery, supports our ongoing focus in building Australia’s strongest podcast network in both audience reach and monetisation.”

ARN’S iHeart reported over 4.5 million listeners and 14.4 million downloads in October.

Among the top ten in this month’s ranker is Audioboom’s Casefile, who maintain its spot as the #1 true crime podcast and ranking #2 overall. The Imperfects held strong at #6 overall (#1 Health & Wellness podcast), while The Kyle and Jackie O Show climbed to #7.

Life Uncut, hosted by Brittany Hockley and Laura Byrne, retained its position at #9 overall. The duo are once again nominated for the Listener’s Choice Award at the Australian Podcast Awards, previously taking home the win in 2020, 2021 and 2022.

ARN’s head of digital audio, Corey Layton, said: “iHeart’s success on the Australian Podcast Ranker highlights the powerful connections our audio content creates for both brands and listeners alike. Our slate of incredible shows and the communities they engage, provides brands with everything they need to access to Australia’s fastest growing mass medium.”

Rules Don’t Apply: From World Cup glory to cultural impact – Kim Anderson’s leadership secrets

As part of its presence at SXSW Sydney in 2024, The Growth Distillery hosted a series of 10 vodcasts hosted by Dan Krigstein and branded Rules Don’t Apply.

The seventh guest in the series was Kim Anderson, one of the masterminds behind the phenomenal success of the Women’s World Cup.

As a brand strategist and storyteller, Anderson reveals how she crafted a game-changing blueprint for fan engagement, brand loyalty, and social impact in women’s sport.

Rules Don't Apply

In his introduction to the episode, Krigstein said: “From her work with partners like Adidas to her commitment to building an inclusive, unforgettable experience, Kim shares the strategies that drove the World Cup’s record-breaking achievements. She breaks down the compelling business case for women’s sport, highlighting the ROI that organisations and brands stand to gain from investing in this growing sector. Beyond the pitch, Kim’s insights on cultural impact and redefining perceptions of female athletes make this conversation a must-watch for anyone interested in the intersection of sport, social change, and brand strategy.

“Known for her authenticity and humility, Kim also offers valuable leadership lessons, discussing the importance of diversity in teams, the art of collaboration, and the power of leaving ego at the door. Her insights into team dynamics and building a culture of empowerment are essential for leaders in any field.

“Whether you’re a sports enthusiast, a marketer, or a leader looking to create meaningful impact, this episode with Kim Anderson offers inspiration and actionable insights on going Beyond Greatness.”

[Read more]

Casefile moves to Acast: Exclusive deal for Australia’s most successful podcast export

Independent podcast company Acast is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile adds 80 million annual listens to the Acast platform.

The news about the massive Acast deal comes on the eve of a new Podcast Ranker chart which will again feature the Casefile podcast close to the top of the chart.

Casefile launched in 2016, has over 800 million downloads to date and featured on Spotify’s Podcast of the Decade playlist.

Casefile

The show is hosted by an anonymous narrator – known to fans as Casey – who delivers each episode with in-depth analyses of criminal cases sourced from Australia and around the world.

Casefile began as a living room experiment and became a mainstay in the Australian, UK and US charts within its first year and now consistently ranks among the top podcasts globally.

Guy Scott-Wilson, Acast Australia and New Zealand’s creator network director, commented: “Casefile is absolutely iconic. One of the biggest Australian podcasts and a globally recognisable brand in its own right. For an independent podcast from Australia to achieve what it has over the last nine years is something we should all celebrate. We’re excited to be partnering with the team on their next chapter, helping them to continue growing their huge global audience and giving brand partners a chance to connect with their listeners across the world.”

[Read more]

Uncomfortable Growth Uncut. Episode 8 – Climbing the Corporate Ladder: Nat Harvey’s CEO Journey

In this episode, we peel back the layers to reveal ‘The Person Behind the Profile’ with Nat Harvey (CEO Mamamia).

Have you ever wanted to take on a new challenge but felt anchored and loyal to your current role, which you still enjoyed?

In our latest podcast, Natalie “Nat” Harvey, CEO of Mamamia, shares her journey of “uncomfortable growth,” when she left Seven West Media to be the Chief Revenue Officer at Mamamia – a mission-driven media company focused on making the world better for women and girls.

uncomfortable growth

For Nat, this wasn’t just a career move—it was a chance to find deeper purpose. But taking the leap wasn’t easy. She opens up about dealing with imposter syndrome and learning the power of self-belief and supportive networks. As well as what great things can happen unexpectedly when you change things up by taking a chance and doing what you love (the founders loved her so much they promoted her to CEO within 4 months).

This episode isn’t just about success; it’s about the importance of cultural fit, the evolving role of leadership, and finding balance in a fast-paced world. Nat’s insights on personal growth, work-life balance, and the joy of meaningful work offers inspiration for anyone at a “comfort zone” crossroads.”

“I’ve always been someone who works incredibly hard, but probably underestimates themselves,” she says in the episode.

“I think my energy and dreaming about the future and what could be is just perfectly suited for what the business needs right now.”

[Listen to the new episode here]

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