This week we explore two big series: Shandee’s Story and The Howie Games.
The Howie Games rocks as brand expands
The LiSTNR podcast series The Howie Games from sports journalist Mark Howard has been one of the platform’s biggest hits. It crashed back into the Podcast Ranker Top 10 again last month thanks in part to Artist Series, a sub-brand launched by host Howard that sees him speaking with some entertainment industry greats. So far they have included Paul Kelly, Kirk Pengilly, Wil Anderson, Kevin Parker and Daniel MacPherson.
“It’s been a tremendous amount of work putting out two podcasts a week,” Howard told Podcast Week’s James Manning. “It’s been extraordinary on many levels and I’ve had a lot of help to get there. I received many text messages from people unsure about me entering the artistic world. At the same time many of them said they were pleasantly surprised. The download numbers have been phenomenal, but more than that I have really enjoyed it.”
Howard said there was some thought about creating a separate brand for Artist Series. “We started it sitting within The Howie Games because we have so many listeners and it gives that audience the option of discovering it now. If we started a new feed it would have been like starting from scratch.”
The Howie Games Corporation, despite the output and expansion into a bit of merch plus filmed and live episodes, is still pretty much Howie and an editor. “When I look at some other podcasts that also have huge downloads they have maybe 6-8 people working on them. To scale up I think we might need to get a few more people on board.”
That Howie Games “editor extraordinaire’ is LiSTNR’s Darcy Thomson who also helps publish and edit the Mediaweek podcasts.
Howard has recently calculated for a listener how much time he spends on each podcast. “A typical episode takes anywhere between 16-18 hours. Two of them a week is almost a full working week.” That time includes securing a guest, research, the interview and post-production.
The cricket season gives Howard the opportunity to combine his commentary preparation with his podcasts. The good news for cricket fans is that he will shortly be releasing a five-part LiSTNR Ashes special. “I have done podcasts with [English bowler] Jimmy Anderson and [player-turned-broadcaster] David Lloyd and just this week with Alan Border. There is no better way to find out about Jimmy Anderson than to have a 90-minute conversation with him.”
Ahead of a big summer of cricket, Howard will be a key player on the Fox Cricket Ashes commentary team.
Howard told Podcast Week that during lockdown he watched a lot of English cricket in preparation for the Ashes Tour. “At 9pm in lockdown in Victoria this year there was not much else to do.”
[Listen to The Howie Games and Artist Series here.]
The Australian launches Shandee’s Story from Hedley Thomas
The Australian has launched a new podcast from Hedley Thomas, Shandee’s Story.
Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts.
The Shandee’s Story podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked home.
A mystery figure running towards the popular young woman in the seconds before she was cut down near her mother’s house was captured briefly by security cameras. Detectives went after her former boyfriend, a champion amateur boxer with jealousy issues. He pointed an accusing finger at a local man with a violent record and a shaky alibi.
The first Shandee’s Story episode opens with Thomas describing the final moments that Shandee was seen alive through CCTV footage that captured her when finishing her shift at a local cafe and then walking home to her mother’s house with a dark figure lurking in the background, and the taxi driver who caught a glance of the vicious attack before the figure was then captured again running away from the scene of the attack where Shandee laid dying.
Shandee’s Story is sponsored by Harvey Norman.
[Listen to Shandee’s Story here]
Spotify launches Who Is Daniel Johns? podcast
Spotify has launched a new original podcast with Australian music icon Daniel Johns.
With each episode introduced by actor Guy Pearce, Who is Daniel Johns? is a deep dive into the life and times of one of the most successful, controversial and mysterious artists in Australian music history. As someone who doesn’t give many interviews, the five-part documentary podcast gives the former Silverchair frontman a chance to tell his story as he addresses the tough questions that have surrounded his 27-year career.
Produced by Kaitlyn Sawrey, Amelia Chappelow and Frank Lopez, the weekly series includes a soundtrack of original, yet to be released Daniel Johns music.
Following the first five episodes, the season will end with a series of bonus episodes where Daniel has 1:1 conversations with the key figures in his life, collaborators and luminaries including Natalie Imbruglia, Kevin Parker of Tame Impala and Billy Corgan of Smashing Pumpkins.
Johns said: “I’m happy to do it because I think it’s a good vessel to release art. Above all things, I just want to make art, and I would really love for people to hear it. And the only way to get people to hear my art is through vessels like this because I don’t want to perform on stage.”
[Listen to Who is Daniel Johns? here]
Spanian and DM Media announce new podcast
Four years since his release from prison, Spanian has now announced his own podcast The Search, with DM Podcasts.
Having announced the release of his memoir The Unfiltered Hood-Life, Spanian is now launching his new podcast to document the next steps on his search for life’s truths and the lessons people can learn from each other.
The Search is an ongoing series covering a diverse range of topics and interesting lives is available across Apple Podcasts, Spotify and YouTube.
Broadsheet launches flagship podcast
Broadsheet has announced its flagship podcast, FYI, launching this November.
Each 20-minute episode of FYI unpacks a specific topic and reveals a fascinating slice of Australian culture. Stories are told with contributions from cultural figures in the country from top chefs (such as Jacqui Challinor, Danielle Alvarez and Shane Delia) to fashion tastemakers and more.
FYI is produced by Broadsheet’s award-winning production team, headed up by executive producer Ellen Fraser, with Karla Arnall (Slushy, The Pineapple Project) as audio producer.
The show is supported by long-time Broadsheet partner Dan Murphy’s, helping bring the new format to life through exclusive sponsorship of season one.
Acast partnership with Samsung for first branded series
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible.
Rule Benders is a six-week branded podcast campaign, with a new episode dropping each week. Presented by Samsung Galaxy, the podcast forms part of the marketing campaign for Samsung’s latest foldable smartphone range, the Galaxy Z Fold3 and Galaxy Z Flip3.
Hosted by one of Australia’s most listened-to female podcasters, Alexis Fernandez (host of Do You F*cking Mind?), guests on the podcast will include Osher Günsberg, April Hélène-Horton, Nina Oyama, and more.
Sooshi Mango launches first podcast
Australian comedy troupe Sooshi Mango has announced the Saucy Meatballs podcast. The troupe is made up of brothers Joe and Carlo Salanitri and their friend Andrew Manfre. The podcast launched Wednesday, October 13.
The Saucy Meatballs podcast is a podcast “not about meatballs” and will be conversational in tone and feature skits and prank calls, as well as chats about with some of the biggest names in entertainment, sport, comedy and politics including UFC Featherweight champion Alex Volkanovski, radio and TV’s Tommy Little, TV chef and author George Calombaris, comedian Ibrahim ‘Ibby’ Akbar, retired kickboxer Salvatore ‘Sam’ Greco.
“We wanted an outlet to muck around, talk shit and be ourselves. With our tours being postponed, it has given us the opportunity to chat to our friends and share that with the world. Plus, we’ve been told we have very good heads for a podcast,” says Joe Salanitri.
[Listen to Saucey Meatballs podcast here]
Amy Gerard gets real on debut podcast, Beyond The Likes
From vagina cross-fit, teething horrors, and learning how to juggle it all, Aussie Influencer Mumma Amy Gerard is launching Beyond The Likes podcast on October 20th, exploring the humorous side of life after kids outside the realms of Instagram.
After cultivating over 100,000 online followers by documenting her relatable experiences of motherhood and marriage, Amy Gerard is now mastering the podcasting medium as she discusses the funnier struggles of motherhood, sex, and life on her weekly podcast.
The Mum of three wanted to create a podcast that provides a “bullshit-free space”, full of humour and a real serve of reality with the odd appearance of her sleep-deprivation helping alter ego ‘Maureen’.
“No topic is off-limits,” says Gerard regarding her new venture, which explores a different topic each week. In her standard form, the podcast gives a funny, honest, and most importantly real insight into the daily life of the influencer including meeting her husband on Instagram, sailing to climax island with new (adult) toys, and even kids “smearing poo on the walls”.
“I share the highs and lows & everything in between,” said Gerard, “I’m not going to pretend I live this glamorous Instagram life. I get my ass handed to me daily, negotiate hourly with tiny dictators and fantasize about burning all the lego every night while the kids are asleep.”
Available wherever you get your podcasts from Wednesday the 20th of October, the podcast will feature recognizable guests from Amy’s Instagram including ‘Big B’ (her dad), her best friend Bez and a few special celebrity faces (Jules Sebastian).
Beyond The Likes is the latest addition to DM Podcasts and the Nova Entertainment Podcast Network (NEPN).